USD Office Hours: A Casual Conversation with Assistant Professor of Marketing, Justine Rapp

Thursday, May 17, 2018TOPICS: Spotlights

begin quote"You have to have purposeful objectives and an understanding of really who you are and what's going on."

Justine Rapp’'s research interests focus on the domain of consumer welfare, more specifically on the marketing implications of public policy on underrepresented groups. Rapp came to the School of Business to develop a newly designed course on Digital Marketing and Social Media in the marketing area. Covering topics including search engine marketing, website design and social media, she integrates real world, client-based interactions into all course-learning initiatives.