VISUAL IDENTITY

Color Palette

Primary Palette

There are four official colors in the university’s primary palette.

The University of San Diego’s official colors — blue and white — play an integral role in its identity. Hand picked by the university’s founders, the colors blue and white were chosen because of their connection to the Virgin Mary, a statue of whom sits atop the dome of The Immaculata, which also is adorned in blue. The blue dome, covered by 521,296 one-inch square tiles from Japan, is one of the first things people notice on the campus and one of the most recognized landmarks in the region.

Consistent use of the official colors distinguishes the University of San Diego from other institutions. These colors reinforce and strengthen the brand and create a unified look that crosses all disciplines. All university materials and messages, especially those directed to outside audiences, must adhere to the university’s color standards.



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