Advancement Marketing

The AMSP team manages and supports a broad array of advancement initiatives.

The AMSP team provides various services that support the university's fundraising endeavors and is specifically responsible for coordinating the marketing effort for all advancement-focused and resource development programs.

AMSP develops and creates proposals, stewardship reports, case statements, corporate sponsorship plans and annual giving content, such as the Employee Giving Campaign, The Big Give and Torero Tuesday. AMSP also supports media outreach by identifying corporate partnerships and advertising opportunities that position the university in a positive way and result in increased engagement, participation and support for the university’s advancement efforts.

View AMSP's recent digital media efforts in support of university advancement.

Leading Change: The Campaign for USD

Leading Change: The Campaign for USD is about creating an engine to put our ideals into action. USD is home to thousands of brilliant minds, thousands of compassionate hearts, thousands of inspired souls. We’re challenging ourselves as an institution to innovate and to offer ways to engage every one of them to inspire others. Investing in USD means investing in individuals and in ideals: in the impact of human intellect on the capacity of the human soul and in the promotion of sacred values. It’s about students, teachers, mentors, parents and advocates. It’s about all of us!

Campaign Website | Campaign Case Statement