Lean Essentials Sprint

Lean Essentials Sprint

Date and Time

Wednesday, January 26, 2022 — Wednesday, March 16, 2022 from 11:30 a.m. to 1:30 p.m.

Location

Zoom

Cost

$150 per company

Details

The Lean Essentials Sprint is a multi-week course. 

The Lean Essentials Sprint (LES) is designed to help emerging companies discover the customer, validate that customer, establish the value proposition delivery mechanism, and work through many other key components needed to launch and scale a successful business.

The course is designed to accomplish three basic objectives:

  1. Entrepreneurs must let go of their precious “ideas.” Ideas don’t make money, business models with customers make money, and teams that execute make money.
  2. The answers are outside the building. Entrepreneurs must go get primary data directly from potential customers and partners in order to truly get insights into the idea, the model, and the viability of the business.
  3. Business acumen matters. Startups must have a basic understanding of business models, pricing, costing, margins, market capacity, and product/service capacity in order to make good business decisions.

Next series dates - January 26 - March 16, 2022

Wednesdays, 11:30 AM -1:30 PM (Virtual events, bring your lunch or eat before)
Week 1 (January 26, 2022): Business Model Canvas 
Week 2 (February 2, 2022): Product Positioning & Value Proposition 
Week 3 (February 9, 2022): Customer Interviews 
Week 4 (February 16, 2022): Customer Interviews, Relationships & Minimum Viable Product 
Week 5 (February 23, 2022): Market Research & TAM SAM SOM 
Week 6 (March 2, 2022): Funnels, Channels & Metrics 
Week 7 (March 9, 2022): Pitching & Mission & Vision 
Week 8 (March 16, 2022): Demo Day, Class Presentations and Insights

FEE: $150.00 (CANCELLATION POLICY: A MINIMUM OF 48 HOURS NOTICE IS REQUIRED FOR FEE REIMBURSEMENT.)

Brink Lean Essentials Sprint graphic with Benton teaching a class

This event is open to the public

Post Contact

Rhoda Sabatchi
sbdc@sandiego.edu
(619) 260-4547