Speaker Luncheon: Roberto Servitje Sendra

This event occurred in the past

Speaker Luncheon: Roberto Servitje Sendra

This event occurred in the past

Speaker Luncheon: Roberto Servitje Sendra

This event occurred in the past

Date and Time

  • Thursday, October 11, 2012 from 12:00 p.m. to 1:45 p.m.


Warren Auditorium, Mother Rosalie Hill Hall

5998 Alcala Park San Diego, CA 92110


Event is free of charge


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The Ahlers Center for International Business, the Center for Peace and Commerce, Latin American Studies Program, Office of Int'l Constituent Relations, Office of the Provost, Trans-Border Institute and Comite Mexico are pleased to welcome:

Roberto Servitje Sendra
Chairman of the Board of Directors of BIMBO
Making Business 'Truly Efficient and Truly Humane': The Case of Grupo Bimbo

Seating is limited
Please note: The presentation will be in Spanish, with English translation

Roberto Servitje Sendra will discuss how Grupo Bimbo has operationalized the noble goal of achieving high efficiency as well humane and ethical business practices. Mr. Servitje Sendra will discuss recent innovations and their impact on the "4-Ps: People, Profit, Planet and Peace" at Pan Bimbo. Please register by Oct. 9. 

Roberto Servitje Sendra

Speaker Biography:
Mr. Servitje Sendra has worked for Grupo Bimbo (the largest Mexican food company) since it was founded in 1945. Currently the company has 153 plants and 2 trading companies strategically located in 19 countries, across 3 continents. Mr. Servitje Sendra is a member of the Board of Directors for numerous organizations, and has a long and varied history. He was President of Union Social de Empresarios Mexicanos from 1975 to 1978, President of Confederacion USEM from 1984 to 1987, and a member of the former World Business Council in Washington, D.C. In addition, he has been a regular speaker at a variety of Mexican, Canadian, American and Spanish universities, and was named the "2010 Oslo Business for Peace Honoree."

*No Show Policy* Since there will be food served at this event, please let us know at least 48 hours in advance if you will be unable to attend. While we do not charge a fee to RSVP, these programs would not be sustainable and available to all wanting to attend, unless all registrants abide by the 48 hour notice policy. Thank you in advance for your cooperation.

Post Contact

Erin Kellaway
(619) 260-6809

College of Arts and Sciences

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5998 Alcalá Park
San Diego, CA 92110