Funding Your Innovation with SBIR Seed Capital, Private Equity & Intelligent Business Alliances

This event occurred in the past

Funding Your Innovation with SBIR Seed Capital, Private Equity & Intelligent Business Alliances

This event occurred in the past

Date and Time

  • Thursday, May 23, 2019 from 1:00 p.m. to 4:00 p.m.


Joan B. Kroc Institute for Peace and Justice, Room A

5998 Alcala Park San Diego, CA 92110




The Third Course in a 4-Part SBIR/STTR Grant Workshop Series

This Series III course workshop focuses on the development of seed capital with SBIR and STTR federal funding and business alliances as precursors to or in concert with private equity funding. For Phase II awardees, this process essentially begins during the performance of Phase II-funded work. Start-up company founders must typically sell their ideas to angel investors, corporate and private venture funds, and strategic partners while SBIR and STTR-funded proofs of concept and efficacy research are being completed. Successful raising of capital in Phase II may qualify awardees to receive agency matching and supplemental grant funds. This workshop is for anyone who is launching a new venture and needs investment capital by means of federal SBIR or STTR funding, private equity and/or strategic investing partnerships to enable their growth. Raising the funds and finding the early adopter that you need to launch your new venture is a huge and often frustrating challenge. Prospects (early adopters, investors, reviewers, and partners) are distinguishable in terms of how to be approached. They possess distinguishable buyer behavior characteristics. How should you increase your chances to get their doors opened and create the best footing to succeed?

In this workshop, you will learn:

  •   How founders, investors and strategic partners use SBIR, STTR (& other) grants to make their seed-stage investments
  •   How to fund and accelerate your venture using intelligent business alliances
  •   The process of making investment buy-in decisions emotionally first and justifying them rationally later
  •   What is every early technology adopter’s agenda: their controlling buy-in motives
  •   Five buy-in decisions that every investor, strategic partner and customer will make before investing in you
  •   How all buy-in decisions are made in a precise, psychological order of steps
  •   How successful founders take control of a pitch meeting with their Elevator Drill (why the rest of us are lousy at it)
  •   Why “Story-Telling” is a vital part of your pitch and how to do it right
  •   Why many companies & their venture groups are not receptive to you when they may need your innovation the most
  •   How you can improve your chances of success through the “Art of Asking Questions” and “Experimental Interviews” rather than selling features and benefits

Who Should Attend: Venture start-up founders, researchers, principal investigators, CEO’s, CSO/CTO’s, and other senior scientific/technical staff who need to sell their innovations to federal Phase I SBIR or STTR funds reviewers, corporate partner prospects, foundations, and/or private/corporate seed capital investors.

Martin Kleckner, III PhD MBA, the Brink ConsultantMartin Kleckner, III PhD MBA, the Brink Consultant

Post Contact

Noemi Pena