Ahlers Center for International Business Speaker Series: Cisco

This event occurred in the past

Ahlers Center for International Business Speaker Series: Cisco

This event occurred in the past

Date and Time

  • Wednesday, February 20, 2019 from 12:15 p.m. to 1:30 p.m.


Joan B. Kroc Institute for Peace and Justice, Room C

5998 Alcala Park San Diego, CA 92110




“Do People Matter in the Digital Era: The Power of Digital Humanism to Balance Value and Ethics”

Rapid advances in technology bring us closer to the reality of Artificial Intelligence (AI) to perform tasks and accomplish goals like humans, and play an increasingly important role in creating business value. But the integration of man and machine forces us to address some potentially uncomfortable questions and examine the proper balance between business value and human ethics.

In this presentation, Mr. Joseph Bradley, Global Vice President of the Customer Experience, Incubation Services, and Technology at Cisco, shares his principles of digital humanism. It starts with an understanding of how value is created based on the premise that it is not valuable until it is connected to people. The good intentions of inclusion and diversity require a deeper examination in a world of machines and AI. Furthermore, secure data is just as important as data integrity—ensuring that the data is correct.

Mr. Bradley also shares:

  • The impact of AI on how we live, work, play and learn.
  • In a world of AI, when the answers are known, the real value is in knowing what questions to ask.
  • Three questions every leader should ask about AI before deploying it in your enterprise.
  • Five major ways that embracing an approach of digital humanism can cause us to rethink our concept of value.
  • Practical steps all business and technology leaders can implement now to prepare for the future.

Mr. Bradley explains a few of the principles that he elucidates in his newly released book Questioneering, which paints a vastly different picture of the role that humans will play in a digital world – far from being eliminated, the human potential is elevated by machines and artificial intelligence in the pursuit of enhancing the human spirit. By the end of the discussion, attendees will have a clearer understanding of how approaching the digital era with a humanistic vision and a Questioneering mindset can inform a practical and executable approach to preparing for the future.