Meet the Journalists: Sergio Urquidi, Univision San Diego

Below are summary points from the interview with Sergio Urquidi, news anchor and investigative correspondent at Univision San Diego.

 

  • The Spanish community is part of the overall San Diego community
  • Even those who speak English like to get their news in their native Spanish language
  • Sometime English-speaking stations rely on Spanish media to get the best information about a particular story
  • Give the same importance to the Spanish media as you do the English media
  • Immigration is an important issue to the Hispanic community but it’s not the only important issue, they care about the same things English speakers do.
  • If you want to get to national news, start with your local reporters – networks rely on local news
  • Think about interviews as a conversation
  • Speak with the reporter prior to the interview to get more comfortable
  • Do not ask reporters to give you the questions ahead of time

The University of San Diego Media Relations team presents Meet the Journalists, a series of video interviews for USD professors and administrators to gain better insight into the media. Hear from journalists, reporters, editors and producers who cover higher education or rely on faculty experts to provide context to news stories. Watch all eight videos on the Media Relations website.

Begin quote "Networks rely on local news... the information from the local reporter is more reliable."