Read summary points below from the interview with Matt Lewis, special digital projects producer at NBC 7.
- It’s a more contemporary medium
- Typical listener age ranges from late 20s to 50s
- Podcasts are accessible – if you have a phone, you have a podcast library in your pocket
- A character who has a strong voice, since the medium is focused on audio
- There is more of a focus on under-reported stories which is different than broadcast news which tends to focus on big headlines
- We always look for experts in any type of field whether in education or sports
- If experts reach out to us, that would be helpful. We’re always looking for contacts. If we develop a relationship, we want to keep them as a recurring guest.
Because in podcasts you don't get that visual element... the voice is so important, and finding a person who is a really good character.
The University of San Diego Media Relations team presents Meet the Journalists, a series of video interviews for USD professors and administrators to gain better insight into the media. Hear from journalists, reporters, editors and producers who cover higher education or rely on faculty experts to provide context to news stories. Watch all eight videos on the Media Relations website.