Performing Arts Entrepreneurship Program Overview

Students entering the University of San Diego and/or declaring a major during 2020-2021, should follow information contained in the printed course catalog (also known as the "catalog of record") published on April 1, 2020. Access the catalog of record at

The Minor in Performing Arts Entrepreneurship is designed to introduce students to a variety of arts (histories, styles, values, practices, applications), both domestic and worldwide, and to synthesize business knowledge and experience that frame the arts into both a field of study and a potential career trajectory. The minor is an interdisciplinary collaboration that combines coursework in Arts (Theatre, Music) and Business (Accounting, Information Management, Marketing, Management).

Performing Arts Entrepreneurship is a fast-growing field, fostered partially by the decentralizing of major arts companies (for example, record labels) and the advent of increased nonprofit enterprises and the Do-It-Yourself movement among artists and arts entrepreneurs. Performing arts entrepreneurs are seen as innovators and designers of new ideas and creativity in arts processes, working with for-profit or nonprofit organizations, or developing their own “companies of one.” Participating students will learn to envision possible careers and future opportunities within the arts. This program is designed to facilitate that vision as students develop creativity, portfolios and online profiles, learn how to market their talents, and acquire skills of budgeting and finance, leadership, team-building and management.