Bradley Bond, PhD

Bradley Bond
Phone: (619) 260-2786
Fax: (619) 260-4205
Office: Camino Hall 126B

Associate Professor, Communication Studies

  • Ph.D., University of Illinois at Urbana Champaign, Communication
  • M.A., University of Illinois at Urbana Champaign, Speech Communication
  • B.A., Bradley University, Communication

Bradley J. Bond, PhD, is an associate professor in communication studies whose research focuses on the relationship between media exposure and identity-related outcomes, particularly with regards to gender, sex, and sexuality. Much of his current work examines the development and maintenance of parasocial relationships with media personae and the influence of media on sexual minority audiences.

Areas of Expertise

media psychology, media effects, identity development, empirical research methods

Scholarly Work

Dr. Bond takes a social psychological approach to investigating the relationship between media exposure and various health- and identity-related outcomes among child and adolescent populations. Dr. Bond’s present research employs content analysis, survey, and experimental methods to better understand how gender, sex, and sexuality are portrayed in the media and the effects of media exposure on audiences. Additionally, Dr. Bond studies how audiences develop parasocial relationships with fictional characters and how the strength of those relationships may influence learning from media characters and celebrities.

Dr. Bond’s work on media effects has received top paper awards from the National Communication Association and the International Communication Association. His research has appeared in peer-reviewed journals and edited volumes including the Journal of Communication,International Journal of Communication, Communication Research Reports, Media Psychology, Mass Communication & Society, Journal of Children & Media, and Cyberpsychology, Behavior, & Social Networking, to name a few. Dr. Bond’s research has also garnered popular press attention, being covered in media outlets such The Atlantic, The Washington Post, The Daily Mail, and NPR.

Dr. Bond currently serves as the review and commentary editor of the Journal of Children & Media.

The website for Analyzing Media Psychology (aMP lab), Dr. Bond’s virtual research lab highlighting his work and his collaborations with USD students, can be found here: https://sites.sandiego.edu/amplab/

 

Areas of Interest

Dr. Bond’s teaching interests include media history and effects, media audiences, communication theory, and research methods. He has been recognized for his experiential teaching by the Center for Educational Excellence. Dr. Bond has developed several special topics courses for USD’s study abroad program, including courses on sexual communication and the psychology of media audiences. He primarily teaches Media Processes and Effects, Children and Media, Introduction to Media Studies, and Introduction to Research at the University of San Diego.

Office Hours

Section 01
9/04 - 12/13 W F 9:00 am - 12:00 pmCamino Hall - 126B