Marketing Major
Strike a chord in hearts.
Ever notice how some brands just speak to you? As a marketing major at the Knauss School of Business at the University of San Diego, you will discover how strategy, market research and consumer behavior come together to make compelling campaigns. Whether you are interested in pitching advertising concepts, conducting market research or diving into digital marketing, we will help you prepare for an exciting career in the field of marketing.
To get you thinking like a marketer, we provide real-world experiences both inside and outside of the classroom. In Digital Marketing and Social Media, for example, you will run advertising campaigns for real clients in San Diego using Google AdWords and analytical tools. You will learn which ads were most effective and make recommendations based on those results—just like a real marketing consultant.
With globalization on the rise, we equip you with the necessary skills to deliver culturally relevant marketing messages. In our consumer behavior class, you will take field notes, conduct interviews and code data to see how marketing concepts might work in other countries. Have a passport? You are welcome to take this class—and many others—overseas.
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One major. Multiple marketing tracks.

Knauss School of Business