Andrea Godfrey Flynn

Andrea Godfrey Flynn
Phone: (619) 260-2377
Office: Olin Hall 213

Associate Professor of Marketing and Academic Director, Master's in Business Analytics

  • PhD, University of Texas - Austin, Marketing
  • MBA, Babson College, Marketing
  • BE, McGill University, Civil Engineering

Andrea Godfrey Flynn is an associate professor of marketing at the University of San Diego School of Business, which she joined in 2012. Previously, she worked for several years in the consulting engineering industry. Her research interests involve applying empirical models of consumer purchasing behavior to guide customer management strategies in retail and service settings. Her research has appeared in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research and American Journal of Preventive Medicine.

Areas of Expertise

Empirical Models of Consumer Purchasing Behavior, Relationship Marketing, Customer Satisfaction, Services and Retailing

Awards

  • Faculty Research Award, 2015

Selected Publications

  • Berry, L., Davis, S., Flynn, A., Demming, K., Landercasper, J. (2019) Is It Time to Reconsider the Term "Cancer Survivor"?, Journal of Psychosocial Oncology, 37(4), 413-426.
  • Flynn, A., Salisbury, L., Seiders, K. (2017) Tell Us Again, How Satisfied Are You? The Influence of Recurring Post-Transaction Surveys on Purchase Behavior, Journal of Service Research, 20(3), 292-305.
  • Seiders, K., Flynn, A., Berry, L., Haws, K. (2015) Motivating Customers to Adhere to Expert Advice in Professional Services: A Medical Service Context, Journal of Service Research, 18(1), 39-58.
  • Berry, L., Flynn, A., Seiders, K., Haws, K., Quach, S. (2014) Physician Counseling of Overweight Patients About Preventive Health Behaviors, American Journal of Preventive Medicine, 46(February), 297-302.
  • Flynn, A., Seiders, K., Voss, G. (2012) When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications, GfK Marketing Intelligence Review, 4(2), 8-15.
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