Robin McCoyClinical Professor of Marketing
Office LocationAlcala West, Coronado 215
- PhD, University of San Diego, Organizational Leadership
- MBA, University of San Diego, Marketing and Business Strategy
- BS, San Diego State University, Finance
Areas of ExpertiseLeadership
- TransitionalLeadership, Leadership in Non-Profit Organizations
- Professional Services Quality Assessment of Public Accounting Firms, Managing Service Quality
Robin McCoy has spent more than 20 years using her leadership skills to advance organizations through periods of anticipating organizational growth and expansion while in transition. McCoy's expertise includes leadership development, strategic planning for organizations and marketing.
McCoy’s current research involves leadership development and assessment of leadership programs. She understands that the pace of change facing organizations requires multiple approaches to leadership development and requires more adaptive, flexible leadership. These approaches include the traditional components of leadership development: formal education, mentoring, on the job experience and executive seminar training programs. Some non-traditional approaches that McCoy is researching include behavioral simulations and the art of influencing others through role-playing exercises.
McCoy has been active in many San Diego business associations including: The International Leadership Association, The United Way and The American Marketing Association. Previously she was president of Murphy Marketing, a management and marketing research company providing a wide range of…