Global Readiness Workshop Series

The Global Readiness Workshop series is taught as part of the Global Readiness Program. The series will teach you the fundamental tools and concepts your business needs to expand into international consumer markets. Each workshop is taught by international business industry professionals with a strong focus on applied practice.

Workshops will take place on Tuesdays from 6 - 9 p.m., June 8 - July 29, 2021

The Benefits of Exporting

Learn firsthand what it takes to expand to global markets with insights from graduates of the World Trade Center's MetroConnect program.

Identifying Products and Services for Export

Assess the international potential of your own business' product portfolio by evaluating the global competitiveness of its product attributes and potential demand in international markets.

Global Market Intelligence 

Transform product, company and global industry information from specialized databases into valuable and actionable insights your business can leverage to make informed decisions in the international business marketplace.

Tariff and Non-Tariff Barriers

Assess the impact of the two most common barriers affecting the ability of a business to enter international markets and compete profitably abroad. Use specialized databases to identify which barriers apply to your products, how to comply with them and what their impact would be on the competitiveness of your business.

Taking Advantage of Free Trade Agreements

Tap into the benefits of 12 free trade agreements that exist in the U.S. and open up preferential market opportunities for your goods and services worldwide. Conduct international transactions in compliance with current rules of origin for free trade areas.

Building Resilient Global Supply Chains

Identify and evaluate significant drivers of risk in your global supply chain. Design strategies to protect your assets and mitigate the negative impact from global supply chain disruptions.

Foreign Market Entry Strategies

Evaluate the right mode of entry into your selected international market by assessing relevant product and target market characteristics. Assess relevant barriers to market entry and distinguish key characteristics of differing strategies.