Global Readiness Workshop Series

The Global Readiness Workshop series is a seven lecture sequence taught as part of the Global Readiness Program. This series will teach you the fundamental tools and concepts your business needs to expand into international consumer markets. Each workshop is taught by international business industry professionals with a strong focus on applied practice.

Each workshop takes place on Tuesday evenings throughout March and April. Participants can pick and choose sessions that bring the most value to their organization. Alternatively, you can attend all seven sessions to provide a solid basis for developing a strategic global plan.  

All sessions are held via Zoom except the Global Market Intelligence workshop, which takes place at USD.

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The Benefits of Exporting

Mar. 15, 2022
5:30 - 7:45 p.m. PST

Learn firsthand what it takes to expand to global markets with insights from graduates of the World Trade Center's MetroConnect program. There will be ample opportunity for Q&A so that you can directly engage with the panelists and program moderator.

Global Market Intelligence

Mar. 22, 2022
5:30 - 7:45 p.m. PST

Transform product, company and global industry information from specialized databases into valuable and actionable insights your business can leverage to make informed decisions in the international business marketplace. This workshop requires in-person attendance at USD in order to access online databases.


Identifying Products and Services for Export

Mar. 29, 2022
5:30 - 7:45 p.m. PST

Assess the international potential of your own business' product portfolio by evaluating the global competitiveness of its product attributes and potential demand in international markets.

Tariff and Non-Tariff Barriers

Apr. 5, 2022
5:30 - 7:45 p.m. PST

Learn the legal considerations for international business. Assess the impact of the two most common barriers affecting the ability of a business to enter international markets and compete profitably abroad. Use specialized databases to identify which barriers apply to your products, how to comply with them and their impact on the competitiveness of your business.

Taking Advantage of Free Trade Agreements

Apr. 12, 2022
5:30 - 7:45 p.m. PST

Tap into the benefits of 12 free trade agreements that exist in the U.S. and open up preferential market opportunities for your goods and services worldwide. Conduct international transactions in compliance with current rules of origin for free trade areas.

Building Resilient Global Supply Chains

Apr. 19, 2022
5:30 - 7:45 p.m. PST

Identify and evaluate significant drivers of risk in your global supply chain. Design strategies to protect your assets and mitigate the negative impact from global supply chain disruptions.

Foreign Market Entry Strategies

Apr. 26, 2022
5:30 - 7:45 p.m. PST

Evaluate the right mode of entry into your selected international market by assessing relevant product and target market characteristics. Assess relevant barriers to market entry and distinguish key characteristics of differing strategies.

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