Fall 2026 Lectures
Colin Campbell, PhD, Associate Professor of Marketing
Navigating the Next Decade: How AI Is Rewriting the Rules of Marketing
Friday, September 18th
10:00 a.m. - 11:30 a.m.
Degheri Alumni Center Room 120
Generative AI is changing how brands create ads, reach customers, and build trust, often faster than anyone can keep up with. This talk looks at what happens when the ads you see, the influencers you follow, and even the customer service you get are quietly made by machines, and how that shift is reshaping social media, shopping, and the choices we all make as consumers.
Gina Lew, Professor of Practice
Looking Through the Lens of TV News in San Diego
Monday, October 26th
10:00 a.m. - 11:30 a.m.
Degheri Alumni Center Room 120
From breaking news to unforgettable broadcasts, San Diego's television stations have covered stories that reached far beyond our city. Relive the moments that made history and the personalities who brought them to life, from Walter Cronkite to San Diego's most recognizable anchors. You'll also discover the surprising local roots of Anchorman and Ron Burgundy, and explore how television news has changed in an era of shrinking audiences and growing skepticism.
Adam Haberman, PhD, Associate Professor of Biology and Biology Honors Faculty Liaison
How Fruit Flies Can Help Us Better Understand Alzheimer's
Thursday, November 19th
10:00 a.m. - 11:30 a.m.
Degheri Alumni Center Room 120
What can a tiny fruit fly teach us about one of humanity's greatest medical challenges? More than you might imagine. Join Dr. Adam Haberman as he shares how these insects are helping researchers unlock the mysteries of Alzheimer's disease. Inspired by his father's diagnosis, Dr. Haberman combines personal motivation with groundbreaking research to investigate how Alzheimer's damages brain cells and how these discoveries may pave the way for future therapies.
Scott Pirrello '05, Deputy District Attorney, Head of Elder Abuse Prosecutions
Updates on the Latest Scams Targeting Seniors
Monday, December 7th
10:00 a.m. - 11:30 a.m.
Degheri Alumni Center Room 120
Scammers are constantly evolving their tactics, making it more important than ever to stay informed. Join Deputy District Attorney Scott Pirrello, a 2005 alumnus of the USD School of Law, for an up-to-date look at the latest scams targeting older adults. Learn how today's fraud schemes work, recognize common warning signs, and discover practical strategies to protect yourself and your loved ones from becoming victims.