Mobile-First Initiative

USD's mobile-first initiative seeks to make all ITS-managed websites responsive. This includes the schools and College of the university as well as the main USD website and the 150 administrative websites that fall under it.

Mobile-first translates to designing for devices, so that the content on the website adapts and transforms depending on the device being used. This can be a traditional desktop computer, a tablet device or a mobile phone for browsing on-the-go. Without this responsive framework, studies and our own research have shown that visitors to a site are lost when the experience presented is not flexible or available any time, anywhere, in a way that is optimized to the device being used.

On the technical side, this requires the web team to specify unique design considerations for web organization, layout, behaviors and input. The team is seeking to understand how site visitors interact and behave with a product or website and their experience with it.