Spirit Mark

Spirit marks can be used on a wide range of informal materials for student groups, intramural teams, alumni organizations, athletic events, merchandise and web applications to communicate and express school spirit.

The spirit mark symbolizes, promotes and honors the Torero Spirit. The Torero was chosen as a mascot by founder Bishop Charles Francis Buddy in 1961. The spirit mark showcases the Torero–in both words and graphics. It also ties the Torero mascot specifically back to the University of San Diego, reinforcing our name and our brand. All students, alumni, faculty and staff are members of the Torero community.

The spirit mark is comprised of two components, the Torero Symbol and the primary athletic word mark. The latter may be used in lieu of the official university master logo on products or merchandise, in printed materials and on collegiate and club sports program stationery and business cards.


The spirit mark may be used alone in printed materials as long as the words "University of San Diego" are spelled out.

The spirit mark should not be used on advertisements, video or television broadcasts.

The spirit mark may stand alone on merchandise and apparel.

Spirit Mark Clearspace
Spirit Mark Minimum Size