Visual Identity

The University of San Diego's brand is reflected in what we do and say, what we print and proclaim and what message we impart as an institution. The key to enhancing USD’s brand is a consistent and reliable visual identity, which builds and protects its image.

Tools such as the master logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to USD's style and visual identity.

Download the most current USD Visual Identity at a Glance booklet (updated Fall 2019).