Licensing and Trademarks
Licensing Program for the University of San Diego
Campus • Vendors • Consumables
This site provides information about University of San Diego trademarks, assists with answering licensing questions, and allows you to locate officially licensed merchandise. The licensing program ensures appropriate use of University of San Diego’s trademarks for both on campus and off campus.
A license must be obtained by anyone who wishes to use the terms or emblems (trademarks) of USD. Licensing protects the institution name, reputation, and image by permitting only appropriate uses and assuring that only quality products are associated with the institution.
- Items manufactured for internal or external use for sale and not for sale (such as for promotions or giveaway or internal use) by staff, faculty, students or affiliates, must be licensed.
- Items should first be approved internally and must be manufactured by a licensed vendor. (See your department head, dean or advisor for additional details on your division's internal approval process).
- Items offered for sale to the public bearing the University trademarks must be licensed.
- University logos and verbiage (such as "University of San Diego" and "USD") are trademarked.
All University of San Diego trademarks are the exclusive property of USD. University authorization is required for all trademark uses. The university has delegated the responsibility for maintaining and managing trademarks to CLC (Learfield) in conjunction with the USD Auxiliary Marketing and Licensing Director.
Campus
How do I find a licensee or USD licensed product?
The University utilizes many companies that hold a USD license. To find a product or a vendor, download one of the following lists of USD licensees.
- Licensed Internal Campus Suppliers
- Licensees on this list should meet the needs of most internal campus departments/groups. Utilize these vendors for items that will not be sold.
- All Licensees:
- For custom printed shirt orders of 200 pieces or less, contact University Copy and Print to print your order on campus.
- For customizable items (gifts, apparel and more) - visit the USD Zazzle shop.
- USD logos and marks have been updated. Please contact University Publications to obtain current files. Helpful information about the university's Visual Identity is available online.
- Contact Loryn Johnson, Marketing and Licensing Director, University of San Diego. Em: lorynj@sandiego.edu Ph: (619) 260-2356

Vendors
How do I become a USD licensee?
The University has contracted with CLC to issue licenses on its behalf. Visit the CLC licensing website to begin the process of becoming a USD licensee.
- Introduction Letter to USD Vendors: USD Debuts Licensing Program
- Standard and Local licensing agreements for the production of emblematic merchandise to be sold by an individual or company at retail.
- Restricted (Internal Campus Supplier) licensing agreements for the production of emblematic merchandise for use by a campus organization or department that will not be sold.
How do I obtain the current university logos and/or marks?
- Once you become an approved USD licensee you will have access online (via the Logos on Demand site) to USD logos and marks.
- Contact CLC directly to add USD to your license, become a new licensee, or for more information: Harrison Polk, Partner Services, CLC, Em: Harrison.polk@clc.com Ph: (770) 799-3243.
Consumables
University of San Diego Officially Licensed Consumables
A portion of all sales supports USD student scholarships!
USD Coffees and Teas
Fair Trade, locally roasted, small batch coffees and loose organic teas - crafted by alumni-owned Ryan Bros. Coffee in partnership with USD. Available on campus at Tu Mercado (Student Life Pavilion) and Aromas coffeehouse (Maher Hall), and online:
Torero Bold and Blue Beers
Torero Bold (IPA) and Torero Blue (Blonde Ale) are crafted by Absolution Brewing Co. in partnership with USD.
Torero Beers are also available at San Diego Retailers:
NAME | ADDRESS | CITY | Sorted by ZIP |
Alpine Liquor | 2262 Alpine Blvd | Alpine | 91901 |
Brandywine Liquor | 1655 Brandywine Ave #A | San Diego | 91911 |
Vons | 5630 Lake Murray Blvd | La Mesa | 91942 |
Vons | 8011 University Avenue | La Mesa | 91942 |
Albertsons | 7090 Broadway | Lemon Grove | 91945 |
Cost Plus World Market | 8657 Villa La Jolla Dr. Suite 117 | La Jolla | 92037 |
Cost Plus World Market | 2140 Vista Way | Oceanside | 92054 |
Vons | 515 W. Washington St | San Diego | 92103 |
Vons | 4145 30th Street | San Diego | 92104 |
Boulevard Liquor | 2105 El Cajon Boulevard | San Diego | 92104 |
Vons | 2495 Truxtun Road | San Diego | 92106 |
Sand and Sea Liquor | 3006 Garrison Street | San Diego | 92106 |
OB Quickstop | 4984 Voltaire Street | San Diego | 92107 |
Newport Farms | 5004 Newport Ave | San Diego | 92107 |
Del Mesa Liquor | 6090 Friars Road | San Diego | 92108 |
Vons | 1702 Garnet Avenue | San Diego | 92109 |
HUB Liquor | 3757 Mission Blvd | San Diego | 92109 |
JUG Liquor | 4979 Cass Street | San Diego | 92109 |
Vons | 3645 Midway Drive | San Diego | 92110 |
Presideo Market | 5201 Linda Vista Road | San Diego | 92110 |
Morena Market | 1045 Morena Boulevard | San Diego | 92110 |
Vons | 5555 Balboa Avenue | San Diego | 92111 |
Vons | 4725 Clairemont Drive | San Diego | 92117 |
High Tide | 933 Orange Avenue | Coronado | 92118 |
Windmill Farms | 6386 Del Cerro Boulevard | San Diego | 92120 |
Vons | 7788 Regents Road | San Diego | 92122 |
Vons | 3993 Governor Drive | San Diego | 92122 |
Vons | 3550 Murphy Canyon Road | San Diego | 92123 |
Vons | 8310 Mira Mesa Blvd | San Diego | 92126 |
Note: Stores are currently stocked (11/1/19.) Inventory subject to change.