Licensing and Trademarks

Licensing Program for the University of San Diego

Campus  • Vendors • Consumables

This site provides information about University of San Diego trademarks, assists with answering licensing questions, and allows you to locate officially licensed merchandise. The licensing program ensures appropriate use of University of San Diego’s trademarks for both on campus and off campus.

A license must be obtained by anyone who wishes to use the terms or emblems (trademarks) of USD. Licensing protects the institution name, reputation, and image by permitting only appropriate uses and assuring that only quality products are associated with the institution. 

  • Items must be licensed that are manufactured for internal or external use for sale and not for sale (such as for promotions or giveaway or internal use) by staff, faculty, students or affiliates.
    • Items should first be approved internally and must be manufactured by a licensed vendor. (See your department head, dean or advisor for additional details on your division's internal approval process). 
  • Items must be licensed that are offered for sale to the public bearing the University trademarks.
  • University logos and verbiage (such as "University of San Diego" and "USD") are trademarked.

All University of San Diego trademarks are the exclusive property of USD. University authorization is required for all trademark uses. The university has delegated the responsibility for maintaining and managing trademarks to CLC (Learfield) in conjunction with the USD Auxiliary Marketing and Licensing Director.


How do I find a licensee or USD licensed product?

The University utilizes many diverse companies that hold a USD license. 

  • To find a product or a vendor visit the CLC find a product page, or, 
  • For internal use only - search via the 'find a product' link above, or download this list: Internal Campus Suppliers
    • Licensees on the Internal Supplier list should meet the needs of most USD campus departments/groups. Utilize these vendors only for items that will not be sold. 
Custom Merchandise
  • For custom printed shirt orders of 200 pieces or less, contact University Copy and Print to print your order on campus. 
  • For customizable items (gifts, apparel and more) available in small quantities - visit the USD Zazzle shop.
How do I obtain the current university logos and/or marks? Who do I contact for more information on licensing and trademarks?
  • Contact Loryn Johnson, Marketing and Licensing Director, University of San Diego. Em: Ph: (619) 260-2356
Tokyodachi hat


How do I become a USD licensee?

The University has contracted with CLC to issue licenses on its behalf. Visit the CLC licensing website to begin the process of becoming a USD licensee. 

There are several types of licensing agreements, most will fall into one of these categories:
  • A Retail licensing agreement is for the production of emblematic/ logo'd merchandise to be sold by an individual or company at retail channels.
  • An Internal licensing agreement is for the production of emblematic/logo'd merchandise for use by a campus organization or department that will not be sold.

How do I obtain the current university logos and/or marks?

  • Once you become an approved USD licensee you will have access online (via the Logos on Demand site) to USD logos and marks.
Who do I contact for more information on licensing and trademarks?
  • Contact CLC directly to add USD to your license, become a new licensee, or for more information: Harrison Polk, Partner Services, CLC, Em: Ph: (770) 799-3243.

CLC Licensing Company Logo



University of San Diego Officially Licensed Consumables

A portion of all sales supports USD student scholarships!

bags of coffee and tea

USD Coffees and Teas 
Fair Trade, locally roasted, small batch coffees and loose organic teas - crafted by alumni-owned Ryan Bros. Coffee in partnership with USD. Available on campus at Tu Mercado (Student Life Pavilion) and Aromas coffeehouse (Maher Hall), and online: 


six packs of beers
Torero Bold and Blue Beers

Torero Bold (IPA) and Torero Blue (Blonde Ale) are crafted by Absolution Brewing Co. in partnership with USD. 


Torero Beers are also available at San Diego Retailers:

Retail Stores
Alpine Liquor 2262 Alpine Blvd Alpine 91901
Brandywine Liquor 1655 Brandywine Ave #A San Diego 91911
Vons 5630 Lake Murray Blvd La Mesa 91942
Vons 8011 University Avenue La Mesa 91942
Albertsons 7090 Broadway Lemon Grove 91945
Cost Plus World Market 8657 Villa La Jolla Dr. Suite 117 La Jolla 92037
Cost Plus World Market 2140 Vista Way Oceanside 92054
Vons 515 W. Washington St San Diego 92103
Vons 4145 30th Street San Diego 92104
Boulevard Liquor 2105 El Cajon Boulevard San Diego 92104
Vons 2495 Truxtun Road San Diego 92106
Sand and Sea Liquor 3006 Garrison Street San Diego 92106
OB Quickstop 4984 Voltaire Street San Diego 92107
Newport Farms 5004 Newport Ave San Diego 92107
Del Mesa Liquor  6090 Friars Road San Diego 92108
Vons 1702 Garnet Avenue San Diego 92109
HUB Liquor 3757 Mission Blvd San Diego 92109
JUG Liquor 4979 Cass Street San Diego 92109
Vons 3645 Midway Drive San Diego  92110
Presideo Market 5201 Linda Vista Road San Diego 92110
Morena Market 1045 Morena Boulevard San Diego 92110
Vons 5555 Balboa Avenue San Diego  92111
Vons 4725 Clairemont Drive San Diego  92117
High Tide 933 Orange Avenue Coronado 92118
Windmill Farms 6386 Del Cerro Boulevard San Diego 92120
Vons 7788 Regents Road San Diego 92122
Vons 3993 Governor Drive San Diego 92122
Vons 3550 Murphy Canyon Road San Diego 92123
Vons 8310 Mira Mesa Blvd San Diego 92126

Note: Stores are currently stocked (11/1/19.) Inventory subject to change.