Course Descriptions

Marketing

MKTG 490 Marketing Strategy (3)

Seth Ellis

seth.ellis@sandiego.edu

CRN 52 Limit 35
Special Session (6/5 – 6/9)
M – F
9 a.m. – 5:00 p.m.
OH-331
                                                
Prerequisites: MKTG 300 and (MATH 130 or MATH 150 or MATH 151)
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 15.