Course Descriptions

Marketing

MKTG 351 Advertising Campaigns (3)

Kenneth Bates
kbates@sandiego.edu  

CRN 60 Limit 35
Special Session (6/10 – 6/14)
M-F
9:00 p.m. – 5:00 p.m.
OH-330

Prerequisites: MKTG 300 and (MKTG 350 or MKTG 410 or MKTG 420) and (MATH 130 or MATH 150 or MATH 151)

Advertising Campaigns involves the analysis of market behavior, trends, and consumer motivation, with an emphasis upon the creation of an advertising campaign. Students conduct marketing research within a selected target market, develop a strategic brand position, and develop a campaign to effectively convey their brand’s position and value to the intended target audience. This course challenges students to push their creative capabilities while remaining within the parameters of sound marketing research and strategic objectives. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 13.

MKTG 490 Marketing Strategy (3)

Seth Ellis
seth.ellis@SanDiego.edu 

CRN 59 Limit 35
Special Session (6/3 – 6/7)
M-F
9:00 a.m. – 5:00 p.m.
OH-331

Prerequisites: MKTG 300 and (MATH 130 or MATH 150 or MATH 151)

The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 13.