Course Descriptions


MKTG 490 Marketing Strategy (3)

Seth Ellis

CRN 134 Limit 35
Special Session (6/4 – 6/8)
M – F
9 a.m. – 5:00 p.m.
Prerequisites: MKTG 300 and (MATH 130 or MATH 150 or MATH 151) Senior Standing only. 
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 15.