Course Descriptions

Marketing

MKTG 300 Fundamentals of Marketing (3)

Carlton O’Neal

CRN 135 Limit 35
3-week Pre Session (6/4 – 6/22)
M-F                
9 – 11:40 a.m.            
OH-330

Prerequisites: ECON 101 and (MATH 130 or MATH 150 or MATH 151)
The objective of this course is to introduce students to the important issues undertaken by marketers. Students will learn the language of marketing and the basic elements of a marketing analysis. Students will be able to identify, define, and examine the process of developing the components of the marketing mix, and explain how marketing managers use these components to gain competitive advantage within a socially responsible and ethical environment. Note: Course will be canceled if there are fewer than eight (8) students enrolled as of Monday, May 14.

MKTG 330 Professional Selling (3)

Carlton O’Neal

coneal@sandiego.edu

CRN 136 Limit 35
3-week Pre Session (6/4 – 6/22)
M-F
1 – 3:40 p.m.
CO-230

Prerequisite: MKTG 300 and (MATH 130 or MATH 150 or MATH 151)
This course examines the role of professional selling in a firm’s promotion and marketing strategy, and presents the principles and methods of persuasive communication. Concepts from the behavioral sciences are explored to show their application in sales situations. Attention is focused on the development and demonstration of effective sales presentation techniques. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 14.

MKTG 351 Advertising Campaigns (3)

Kenneth Bates

kbates@sandiego.edu 

CRN 137 Limit 35
Special Session (6/11 - 6/15)
M-F 
9:00 a.m. - 5:00 p.m. 
OH-227 

Prerequisites: MKTG 300 and (MKTG 350 or MKTG 410 or MKTG 420) and (MATH 130 or MATH 150 or MATH 151) Advertising Campaigns involves the analysis of market behavior, trends, and consumer motivation, with an emphasis upon the creation of an advertising campaign. Students conduct marketing research within a selected target market, develop a strategic brand position, and develop a campaign to effectively convey their brand’s position and value to the intended target audience. This course challenges students to push their creative capabilities while remaining within the parameters of sound marketing research and strategic objectives. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 14.

MKTG 490 Marketing Strategy (3)

Seth Ellis

seth.ellis@sandiego.edu

CRN 134 Limit 35
Special Session (6/4 – 6/8)
M-F
9 a.m. – 5:00 p.m.
OH-227

Prerequisites: MKTG 300 and (MATH 130 or MATH 150 or MATH 151). Senior Standing only. 
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 14.