Course Description

Marketing

MKTG 490 Marketing Strategy (3)

Seth Ellis

seth.ellis@SanDiego.edu

CRN 9                  Limit 35
M-F (1/8 – 12)      9 a.m. – 5 p.m.      OH-331

Prerequisites: MKTG 300, and (MATH 130 or MATH 150 or MATH 151).

This is an integrative marketing course focusing on the concepts of processes for gaining competitive advantage in the marketplace. Marketing strategy plays a key role in the successful performance of businesses in a wide variety of industries throughout the world. The role and interaction of the marketing variables (product, promotion, pricing and distribution) will be assessed in the context of the several environments affecting the firm (competitive, regulatory, stockholder, customer, and technological). Particular attention will be paid to the analysis of competitors, market segmentation, and positioning. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Friday, December 15.  

The University of San Diego reserves the right to change without notice any courses and curricula.