Course Description

Peace and Justice Studies

PJS 594 Making it Rain with Digital Marketing (1)

Renata Berto

rberto@sandiego.edu

CRN 74   Limit 21

Class Meeting Time: January 26 - 27     9:00 a.m. - 5:00 p.m.      KIPJ-247 

Marketing has changed more in the past two years than in the last fifty. With the disruption of social media and the growth of the internet of things, even the smallest mom-and-pop shop today is expected to connect with consumers online and respond as a marketer. But how can you make sure that what you are putting out there is not hurting your brand? In this workshop you'll learn to create a strategy and tactics to execute on a marketing plan that uses current marketing channels to take your social innovation, organization or department to the next level. You don't have to be a startup to think and grow like one. This workshop provides students with fundamental marketing concepts, and exposes them to a set of new strategies including the latest trends on social media for business, email marketing, online advertising, video and content creation to promote their brands and give their organizations an edge over the competition. Note: Course will be canceled if there are fewer than six (6) paid students enrolled as of Friday, December 15. 

 

Social Innovation

SOIN 515 San Diego Social Innovation Practicum

Karen Henken

khenken@SanDiego.edu

CRN 73     Limit 20 

(12/5 & 12/12) - 12:30 - 2:15 p.m.

(January 9, 11, 16, 18, 23, 25) - 9:00 a.m. - 3 p.m.

(2/1 & 2/8) - 12:30 - 2:15 p.m.

KIPJ-247

This field-based course is a dynamic combination of client-focused team projects, in-class learning, site visits and community research.  During this course, students will apply social innovation strategies to real world needs with some of San Diego’s leading organizations across sectors.  San Diego’s diverse population, proximity to the border and role as a national leader in technology offer incredible opportunities for students to contribute to its social innovation ecosystem.  The course will provide hands-on consulting opportunities for students with a select group of San Diego organizations fostering social innovation in the region.  Based on their interests, teams of 3-4 students will be paired with a “client team” within a highly innovative San Diego organization focused on social impact. This may be in the nonprofit, for-profit, government or education sector.  The student teams’ final project at the end of the course will be to develop and present to the “client team” a set of recommendations and project plan based on the social innovation strategies and needs of that organization.

 There will also be multiple in-depth site visits with innovative social enterprises across the region to learn about their models for change and the challenges and opportunities they address in their impact models. This will be augmented by weekly in-class training on key tools for analysis and application of social innovation models.  The course will require 2 days per week either in the classroom or site visits with the class. All other work will be at the client site or require outside research. Note: Course will be canceled if there are fewer than six (6) paid students enrolled as of Friday, December 15.