Selling is a not a talent, but a teachable, transferable skill that can be measured and improved. Too often businesses demand higher results without investing in the necessary education to teach sales professionals HOW to achieve the desired goals. By creating a dynamic and consistent sales culture with defined goals and a strategic plan to achieve those goals, companies of every size can expect to see productivity rise dramatically. Sales training provides some of the highest rates of return on investment, because even a ten percent increase in performance among the bottom tier of a sales force can dramatically alter a company’s financial picture.

General Information

• Classes are taught in a small group setting. Seating is limited to maintain a highly interactive environment.
• Instructors are all practioners that focus on the 'how-to' of business techniques, emphasizing implementation tactics rather than strictly theory.
• There are no academic pre-requisites and the classes do not involve an application.
• All classes are held on University of San Diego's campus in the Douglas F. Manchester Executive Conference Center.
• Each class is 24 hours long and meets one evening per week for 8 consecutive weeks from 6-9:00 p.m., as noted in the Class Calendar. The entire certificate program consists of eight classes.
• The cost of each class is $525. To earn the Institute certificate, participants are required to complete all 4 modules.
• Credit from these classes cannot be transferred to University of San Diego's Master of Business Administration degree. This is a certificate program intended to enhance participant's personal and professional development.