USD Logo MySanDiego | Libraries | Bookstore | Find People | A to Z Index | Resources | Jobs
 Prospective Students | Current Students | Alumni, Parents & Friends | Faculty & Employees | Visitors | International
About USD Admissions Academics News and Events Administration Athletics Giving



2009-2010 Workshop Information

Smart About Business

Planning & Growth Strategies

Instructor: Michelle Bergquist

Tuesdays, June 9, 16, 23, 30

Focused on the core issues that face a sustainable and profitable business, this practical, real world program guides the owner of a small business and those key employees through the issues needed to sustain and profit in a volatile business climate.  During this highly intensive program, attendees will learn vital strategies to plan, sustain, profit, grow and/or sell an existing small business.

Key Highlights Include:

  • Growth & Prosperity in a Changing Market
  • Developing a Business Plan / Game Plan
  • Market & Customer Analysis
  • Legal, Tax and Employment Issues
  • Business Performance Assessment
  • Evaluating Risks & Opportunities for Growth
  • Raising Capital and Financing
  • Exit Strategies – To Sell a Business

 

Effective Management of Your Company Finances

Run Your Business So It Does Not Run You

Instructor: Tom Woolway

Mondays, July 6, 13, 20, 27

This course will provide to the business owner helpful ideas on how to use their company’s financial statements in an effective manner so as to manage their company more efficiently and effectively.  Students will learn about financial ratio analysis, financial problem and solution identification, break-even analysis, short and long term financial planning and how to value their business.  Upon completion of this course, students will be better able to utilize their company’s financial statements in a proactive way that will help them to increase profitability.

Key Highlights Include:

  • Financial Statement Analysis
  • Short and Long-range Planning
  • Break-even Analysis
  • Budgeting
  • Capital Valuation

High Performance Selling

Everything You Need to Know To Sell Anything

Instructor: Ann marie Houghtailing

Monday, August 10, 17, 24, 31

Nearly every job in America is a Sales job and the way to remain competitive and recession proof is to hone your skills as a Sales person and learn to generate revenue. This course will focus on the basic elements of sales in order to build a foundation for larger deals and larger streams of revenue to keep you competitive in the market place. This course will provide you with the high performance skills in prospecting, handling objections, closing, assessing your competition, strategies for selling, and how to qualify and manage leads.

Key Highlights Include:

  • Every customer has a problem. You need to be the solution.
  • Are you reaching out to your customer or waiting?
  • Tracking and analyzing your data to increase your conversion rate
  • How to create a sales force whether you’re a company of one or one thousand
  • Getting past the Gate Keeper
  • Getting past NO
  • Closing
  • Maintaining your integrity and professional standards
  • Case studies and real life examples of High Performance Selling

Communicating to Sell

Know Thy Self to Know Thy Customer

Instructor: Mindy Bortness

Wednesday & Monday, September 9, 14, 21, 28

Tis’ the season to generate more sales!  Grow your profits.  Increase your success.  At the core of this dynamic, pragmatic program is the extensive research and identification of the five key qualities found in business leaders as discovered by Target Training International, the largest behavioral company in the world. Students' core qualities will be explored throughout the course by using self-analysis diagnostics. Students will receive specific results at the beginning of the program which will assist in the development of their core talents. The course offers powerful business tools and a curriculum to increase profitability.

Key Highlights Include:

  • Mastering Communication Styles
  • The Art of Influencing Others
  • Identifying Personal Accountability
  • Balancing Self-Management
  • Goal Achievement
  • Recognizing Interpersonal Skills

 

Deal Making 101

Strategies that Make Money

Instructor: Jim Eckmann

Monday, October 5, 12, 19, 26

Small companies face numerous challenges daily, such as dealings with suppliers and purchasers, arranging access to capital, hiring and retaining good workers, and wrestling with technology sources, to name just a few of the deal-making events.  Successful negotiators employ various techniques and tactics that follow a predictable structure.  This course uncovers that structure so that such techniques and tactics can be recognized and used on the “small” as well as the “big” events.   Dozens of “competitive traps” are studied, with the goal of accomplishing mutually beneficial outcomes.   Methods of preparation are discussed, bargaining behaviors are studied, and ways of reaching closure are reviewed.   Even such factors as body language and personality aspects are presented.  Students will be able to practice these skills in a supportive and enjoyable environment and the lessons learned will assist in becoming even better deal-makers.  

 

Online Marketing for Maximum Revenues

Cracking the Internet Marketing Code

Instructor: Al Salcedo

Monday, November 2, 9, 16, 23

The Internet brings many unique benefits to marketing, including low cost and ubiquitous distribution of media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. This course takes a complex topic, and boils it down into three subject areas that every business owner must know in order to have a successful, profitable online presence.

Key Highlights Include:

  • How to Be Found Online
    • Search Engine Optimization
    • Links and Site Promotion
    • Web 2.0
  • How to Convert Visitors to Customers
    • Translating Business Objectives Online
    • The Conversion Cycle
    • The Sales Funnel
    • Email and Mobile Marketing
  • How to Track Progress and Results
    • Analytics
    • Split Testing

    Social Media Marketing Tactics

    Using Your Network to Cast the Profit Net

    Instructor: CJ Lucke

    Monday and Wednesday, December 7, 9, 14, 16

The tools may change over time, but the concept of social media is here to stay. Get on the bandwagon now and understand it - even if you don't want to start using it immediately. In this class you will leave understanding what is "social media".  We will be hands-on - setting up accounts to reserve your name and market your business through Linkedin, Twitter, Facebook, and other social media sites. You'll learn the importance of building relationships and how to develop a loyal social media following. Most importantly, you'll become a believer in how these free marketing tools can successfully increase your business profits over time.