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2009-2010 Workshop Information | |||
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Smart About Business
Planning & Growth Strategies Instructor: Michelle Bergquist Tuesdays, June 9, 16, 23, 30 Focused on the core issues that face a sustainable and profitable business, this practical, real world program guides the owner of a small business and those key employees through the issues needed to sustain and profit in a volatile business climate. During this highly intensive program, attendees will learn vital strategies to plan, sustain, profit, grow and/or sell an existing small business. Key Highlights Include:
Effective Management of Your Company Finances Run Your Business So It Does Not Run You Instructor: Tom Woolway Mondays, July 6, 13, 20, 27 This course will provide to the business owner helpful ideas on how to use their company’s financial statements in an effective manner so as to manage their company more efficiently and effectively. Students will learn about financial ratio analysis, financial problem and solution identification, break-even analysis, short and long term financial planning and how to value their business. Upon completion of this course, students will be better able to utilize their company’s financial statements in a proactive way that will help them to increase profitability. Key Highlights Include:
High Performance Selling Everything You Need to Know To Sell Anything Instructor: Ann marie Houghtailing Monday, August 10, 17, 24, 31 Nearly every job in America is a Sales job and the way to remain competitive and recession proof is to hone your skills as a Sales person and learn to generate revenue. This course will focus on the basic elements of sales in order to build a foundation for larger deals and larger streams of revenue to keep you competitive in the market place. This course will provide you with the high performance skills in prospecting, handling objections, closing, assessing your competition, strategies for selling, and how to qualify and manage leads. Key Highlights Include:
Communicating to Sell Know Thyself to Know Thy Customer Instructor: Mindy Bortness Monday, September 7, 14, 21, 28 Tis’ the season to generate more sales! Grow your profits. Increase your success. At the core of this dynamic, pragmatic program is the extensive research and identification of the five key qualities found in business leaders as discovered by Target Training International, the largest behavioral company in the world. Students' core qualities will be explored throughout the course by using self-analysis diagnostics. Students will receive specific results at the beginning of the program which will assist in the development of their core talents. The course offers powerful business tools and a curriculum to increase profitability. Key Highlights Include:
The Art of Persuasion How to Master the Selling Game and See Profits Sky-Rocket Instructor: Saundra Pelletier Monday, October 5, 12, 19, 26 Personal and professional branding is critical to success because it is a representation of our individual stamp of authorship. Mastering selling skills is about mastering the art of persuasion through language because it shifts the way we interpret others and how we process information. The way in which we talk influences the way we work and motivate others. “It’s not what you say but how you say it.” The first step in understanding others is self discovery. Knowing thy self and understanding what motivates you allows you to adapt your style so you can be heard. Why talk if no one is listening? This course provides you with a personality assessment of yourself as the foundation for mastering communication with others. Key Highlights Include:
Deal Making 101 Strategies that Make Money Instructor: Jim Eckmann Monday, November 2, 9, 16, 23 Small companies face numerous challenges daily, such as dealings with suppliers and purchasers, arranging access to capital, hiring and retaining good workers, and wrestling with technology sources, to name just a few of the deal-making events. Successful negotiators employ various techniques and tactics that follow a predictable structure. This course uncovers that structure so that such techniques and tactics can be recognized and used on the “small” as well as the “big” events. Dozens of “competitive traps” are studied, with the goal of accomplishing mutually beneficial outcomes. Methods of preparation are discussed, bargaining behaviors are studied, and ways of reaching closure are reviewed. Even such factors as body language and personality aspects are presented. Students will be able to practice these skills in a supportive and enjoyable environment and the lessons learned will assist in becoming even better deal-makers.
The Innovation Evolution Embracing the Process to Create Profitable Change Instructor: Helen Eckmann Monday, January 4, 11, 18, 25 This course familiarizes the small business owner and his or her key employees with the rich body of knowledge surrounding process improvement, innovation and new product development. Creative ways to promote openness to new ideas within the workforce shall be addressed. Students will analyze ways that a culture of innovation can be implemented within their organization, and will work on specific individual cases. Additionally each participant will prepare a template for process improvement, innovation and/or new product development for their organization. Key Highlights Include:
Online Marketing for Maximum Revenues Cracking the Internet Marketing Code Instructor: Alden Salcedo Monday, February 1, 8, 15, 22 The Internet brings many unique benefits to marketing, including low cost and ubiquitous distribution of media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. This course takes a complex topic, and boils it down into three subject areas that every business owner must know in order to have a successful, profitable online presence. Key Highlights Include:
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