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Smart About Business - Secrets to Success |
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Michelle Bergquist
Focused on the core issues that face a growing business, this practical, real world program guides the owner of a small business and those key employees through the vital issues and concerns of growing and building a profitable, successful business. During this insightful program, attendees will learn best-of-practice techniques implemented by today's successful businesses.
Some of the key highlights of the class include:
Growth and Prosperity in a Changing Market
Performance Assessment and Setting a Course
Evaluate and Develop Ideal Client/Prospect Profiles
Analyze Sales Performance and Systems for Growth
Assess Employee and Human Capital Needs
Assess Risk, Challenges, and Opportunities for Growth
Formulate and Implement Action Plans
10 Key Strategies for Management and Organization
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Work Style Communication - Become a Better Leader |
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Mindy Bortness, CPBA, CPVA, CTriMetrix
Today, business success is measured in talent - the right talent for the job. At the core of this program is the extensive research and identification of the five key qualities found in all true leaders as discovered by Target Training International, the largest behavioral company in the world. Students' core qualities will be explored throughout the course by utilizing the 20-page self-analysis diagnostic. Students will receive specific results at the beginning of the program which will assist in the development of these core talents. The course offers a powerful business tool and curriculum to move ahead in your race for professional advancement.
Some of the key highlights of the class include:
The Art of Influencing Others
Identifying Personal Accountability
Balancing Self-Management
Goal Achievement
Recognizing Interpersonal Skills
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Planning and Growth - How to Get From Where You Are to Where You Want to Be |
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Michelle Bergquist
Focusing on the critical issues small business owners face on a daily basis, this practical and timely program offers expert tips, strategies and advice on how to maximize planning and growth for the owners and key employees of a small business. This highly intensive program targets the vital pieces and critical components needed to take a small business from where they currently are to where they want to be in the future.
Some of the key highlights of the class include:
Profitability & Productivity
Sales Process, Systems & Customer Loyalty
Risk Management
Raising Capital & Financing
Executive & Employee Compensation & Benefits
Taxes
For Sale: Exit Strategies
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The Innovation Imperative |
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Dr. Helen Eckmann, Ph.D.
This course familiarizes the small business owner and his or her key employees with the rich body of knowledge surrounding process improvement, innovation and new product development. Creative ways to promote openness to new ideas within the workforce shall be addressed. Students will analyze ways that a culture of innovation can be implemented within their organization, and will work on specific individual cases. Additionally each participant will prepare a template for process improvement, innovation and/or new product development for their organization.
Some of the key highlights of the class include:
Identify Process Improvement vs Innovation
Incorporating Improvement into Business
Establish the Steps Towards New Products
Online Self-Analysis Questionnaires
Recognizing Process and Content
Pitch New Products to Peers
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Maverick Marketing |
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Crystal Watkins
The purpose of this course is to demystify the world of marketing for the business owner and his or her key employees. Classes will focus on activities that take place within a full service marketing arm of your company, from strategic planning and competitive landscape mapping to creative execution. This course will help people on the business side relate your marketing efforts to your profitability.
Some of the key highlights of the class include:
Marketing Plan with Rich Media and Communication Strategies
Sell Ideas to Stakeholders
Work Flow Process/Navigation
Positioning in the Competitive Landscape
Gaining Sales Force Enthusiasm and Trust
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Friendly Finance - The Bottom Line of What You Need to Know to Run Your Business |
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Thomas Woolway
Are you running your business, or is your business running you? A practical and common sense approach to financial analysis enables business owners and managers to understand the significance of data and patterns. The ultimate goal is to recognize the various factors that trigger and sustain revenue growth; this course provides the essential knowledge and techniques needed for savvy financial management.
Some of the key highlights of the class include:
Financial Statement Analysis
Short and Long-range Planning
Break-even Analysis
Budgeting
Capital Valuation
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Four Generations Working Together - How HR can Help |
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Dr. Helen Eckmann, Ph.D.
There are opportunities and risks connected to Human Resources and the generational transfer of information. The population needs to understand that 50% of the workforce is ready to retire in the next five years, and that this is the first time in world that there are four generations in the workplace. HR can benefit the flow of communication, smooth this transfer process, and bridge the generational culture gaps. Addressing these specific issues leads to better business planning, workforce retention, and community environment.
Some of the key highlights of the class include:
Creating Communication Pathways
Body Language Analysis
Identifying Key Drivers for Each Generation
Attraction and Retention Techniques
Minimizing Attrition 'Brain Drain'
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Profitable Negotiations – Turning Deals Into Dollars |
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Craig Barkacs
Business professionals operate in environments in which political and economic pressures are strong, and in which resources — natural and human resources, as well as time and money — may be scarce. Moreover, various diverse and competing groups (both within and outside of the organization) often do all they can to influence the goals and direction of the organization. This interactive course examines the key features of integrative (i.e. pie expanding) and distributive (i.e. pie slicing) negotiations, such as BATNAs, target points, anchoring, resistance points, and creating options. It also explores critically important methods of persuasion, how to use such methods effectively, and how to defend against them.
Some of the key highlights of the class include:
Demonstrate a working knowledge of negotiation concepts and principles
Developing Effective Negotiation Objectives and Strategies
Supporting Positions to Interests
Refining Negotiation Skills for Various Situations
Applying Methods of Persuasion to Achieve Goals
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Cracking the Internet Marketing Code |
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Al Salcedo
The Internet brings many unique benefits to marketing, including low cost and ubiquitous distribution of media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. In this course, students will learn how Internet marketing ties together creative and technical aspects, in order to successfully market and advertise a business online.
Some of the key highlights of the class include:
Introduction to Internet Marketing
Understanding Search Engines
Search Engine Ranking Factors
Search Engine Optimization
Link Building Strategies
Site Promotion and Web 2.0
Tracking Results and ROI
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The Art of Persuasion: How to Master the Selling Game and see Profits Sky-Rocket |
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Saundra Pelletier
Personal and professional branding is critical to success because it is a representation of our individual stamp of authorship. Mastering selling skills is about mastering the art of persuasion through language because it shifts the way we interpret others and how we process information. The way in which we talk influences the way we work and motivate others. “It’s not what you say but how you say it.” The first step in understanding others is self discovery. Knowing thy self and understanding what motivates you allows you to adapt your style so you can be heard. Why talk if no one is listening? This course provides you with a personality assessment of yourself as the foundation for mastering communication with others.
Course highlights include:
The difference between a Victim, a Flatliner, a Deliberate Creator and why this impacts sales
Master the four distinct ways people learn so you can improve your selling results
Know why Alchemical Compatibility makes or breaks relationships personally & professionally
Understand the Seven Selling Success Principles
Learn how and why you must build a personal and professional Cavalry to increase sales
Know and embrace the three C’s: Confidence, Credit and Comfort with selling success
Six mantras that maximize your SQ selling quotient
Know what motivates you and how to maximize that for results
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