Strategic Directions

Drop Shadow

Then and Now

USD's planning process began by setting strategic goals. But the realization soon grew that what we had articulated were not strategic goals with specific objectives to be achieved, but strategic directions that should be ongoing for our campus. Under these directions we launched five institution-wide strategic initiatives, and the directions we set served as a foundation for planning throughout the university's divisions and departments as well.

We have not "achieved" the directions established in this first cycle, but we have "advanced" them, with well-developed programs that are now permanent parts of our university structure. We are closer to realizing our vision of being a nationally preeminent Catholic university than we were when we began this process, as the examples below illustrate. We continue to pursue the directions established in this cycle of strategic planning and look forward to what we can achieve in our next cycle.

1. USD will become a more culturally diverse and culturally competent community through recruitment at all levels, deepening transborder and international educational partnerships, and involving students and faculty in international learning experiences.
Siloed programs and services for study abroad and international efforts International Center (founded 2007) coordinates undergraduate study abroad programs, increased
International Opportunity Grants for faculty and staff
587 undergraduates studying abroad in 2004-05 1114 undergraduates studying abroad in 2009-10 (90% increase)
Unranked in international study Ranked #2 among doctoral universities in percent of undergraduates studying abroad by the Institute of International Education
Siloed programs and services for underrepresented students, faculty, and staff Center for Inclusion and Diversity (founded 2010) serves as a focal point for students, faculty, and staff.
1,818 minority students enrolled Fall 2004 2,507 minority students enrolled Fall 2010
(38% increase)
189 international students enrolled Fall 2004 401 international students enrolled Fall 2010
(112% increase)
Cultural competence not specifically addressed in the core curriculum Diversity course added to core curriculum requirements

2. USD will provide integrated learning experiences across educational contexts and contribute to the scholarly research on ethics to develop intentionally the leadership capacities of all students.
Siloed programs and services for first-year students in Arts & Sciences and Student Affairs First Year Experience programs coordinated jointly by Arts & Sciences and Student Affairs:
— Torero Days orientation
— Residential Life programming
— Enhanced preceptorial courses
— Targeted retention initiatives
85% of 2003 entering freshmen retained 88% of 2009 entering freshmen retained
No specific programs for second-year students Second Year Experience launched with Intersession study abroad program

3. USD will be a powerful advocate for social justice and human rights through the establishment of the Joan B. Kroc School of Peace Studies and the recruitment of international scholars and peace practitioners.
No school First graduate school for Peace Studies in the country
— Hired founding dean
— Hired first faculty members
— Visiting scholars in residence
M.A. in Peace Studies launched in Fall 2002 with 10 students M.A. in Peace Studies expanded in Fall 2010 to 34 students
Independent outreach and research programs Consolidated and expanded within the Kroc School of Peace Studies:
— Institute for Peace and Justice
— Trans-Border Institute

4. USD gives a privileged place to the liberal arts and sciences in its undergraduate curriculum and in its influence on graduate and professional programs.
Undergraduate Research and Internship Conference, 2002
— 62 posters, 5 oral presentations
— 23 faculty mentors and advisors
Expanded to students in all disciplines as "Creative Collaborations," 2010
— 158 student posters, 8 oral presentations
— 75 faculty mentors and advisors
$3.9 million in faculty grants in 2002-03 $5.2 million in faculty grants in 2009-10

5. USD will substantially increase its endowments, strengthen fiscal viability, and forge stronger relations with alumni and friends by developing a stronger and clearer institutional identity regionally and nationally.
$97 million endowment, June 30, 2003 $322 million endowment, April 30, 2011
$8.5 million in philanthropy in 2001-02 $20.5 million in philanthropy in 2009-10
$53.6 million raised toward $200 million goal of Campaign for USD by June 30, 2003 $205.6 million raised at conclusion of Campaign for USD, December 31, 2007
$201 million debt, June 30, 2006 $182 million debt, April 30, 2010
No consistent brand, confusing variety of images Definitive USD brand and visual identity
Few nationally recognized academic programs More undergraduate and graduate programs ranked nationally
10 regional alumni chapters in the United States in 2003 21 regional alumni chapters in the United States, plus alumni chapters in Europe, Asia, Mexico, and the Middle East
No Commissioner's Cup Trophy prior to 2004 Awarded WCC Commissioner's Cup Trophy:
— 2007-08
— 2008-09
— 2009-10

Additional Planning Initiatives
Catholic Social Thought task force speakers, workshops, and events Programs continued and expanded through:
— Council for the Advancement of Catholic Social Thought
— Frances G. Harpst Center for Catholic Thought and Culture
No comprehensive enrollment management plan;
stats in Fall 2004:
— 7,623 freshman applications
— 3.66 average high school GPA
— 1167 average SAT score
Enrollment Management Committee created;
stats in Fall 2010:
— 12,141 freshman applications
— 3.81 average high school GPA
— 1203 average SAT score
Limited recycling and conservation efforts Sustainability initiative launched in Fall 2007:
— Office of Sustainability created with full-time director, May 2010
— 8th-largest solar energy facility on a U.S. college campus at 1.2 megawatts
— E-waste recycling center opened
— Included in The Princeton Review's Guide to 286 Green Colleges
— 25% reduction in water used for irrigation
— Student Life Pavilion built and certified LEED Gold
Outdated master plans Recent planning for the future:
— Academic Excellence Plan (2009–2014)
— Campus Master Plan (2009–2020)
— Athletics Master Plan (2009 onward)
Unreliable information technology Major infrastructure improvements:
— Unified, stable, redundant campus network
— Ubiquitous wireless
— Banner and associated student service systems
— MySanDiego portal
— MySDMobile application
— Upgraded learning management systems
— Modern classroom technology