A Torero Travels

Joe Selzer '15 BA

Wednesday, January 6, 2016TOPICS: International

Joe Selzer '15 BAJoe Selzer '15 BA

Most School of Business Administration students share the common experience of studying abroad—and many head to the popular University of San Diego Madrid Program. Recent alumnus Joe Selzer ’15 BA, a Colorado native and double major in marketing and psychology, is no exception; he immersed himself into the culture of Spain, learned life lessons inside and outside the classroom and grew an appreciation for the cultural places he visited.

Unlike most USD students, however, Selzer had a unique, life-changing experience while in Northern Ireland. Being an independent, adventurous 20-year-old, he took a solo trip to see the Peace Walls, a series of border barriers between nationalist and unionist neighborhoods. His guide was someone who had been affected by “The Troubles.”

At one point, observing some murals on the walls that on one side celebrated unionist efforts and on the other mourned unionist efforts, Sezer’s tour guide said something that has remained with him to this day: “There are two sides to every story and then there’s the truth. Your enemy is just your other self dwelling behind another wall.”

Selzer has since internalized this phrase and has come to use it as his dominant worldview.

Back at USD, Selzer’s friends were his backbone and helped shaped his path throughout college. He came to USD as a “gray shirt” for the Torero football team and after making new friends and talking to older students, he came to recognize the wide range of organizations across campus. A semester later, he hung up the cleats in pursuit of other interests and opportunities. He became part of the American Marketing Association, the social fraternity Lambda Chi Alpha and the business fraternity, Delta Sigma Pi.

Selzer always knew psychology was his passion. But then he met Thomas Yang, lecturer in marketing in SBA, at an event second semester of freshman year. Two days later, he declared marketing his second major. His SBA experience has given him the tools to succeed in the three internships he’s had at Americal Finance, Monro Capital and Jolles International.

Now graduated, Selzer is preparing to take the GRE or GMAT for future graduate endeavors. He is also searching for marketing research jobs in San Diego or Colorado, but location doesn’t matter for him, saying “the best job and experience comes first.”

Where will we find him in five years? He has his sights on breaking into the craft beer world and hopefully working at Ballast Point or Stone Brewery, saying “It’s all about great food, a great atmosphere and good people.”



Amy Schmitz
(619) 260-4658