MARKETING

MKTG 494 Understanding Consumers Through Filmmaking / 3 units
96 494 01 (CRN 9601)   
Ellis, S.
This course examines the innovative research methodology of consumer ethnographic filmmaking as a way of understanding and communicating consumer behavior. With instructor guidance, students choose a topic in consumer behavior, shoot video, then analyze, interpret and edit their footage to produce a short film for presentation. Films will be presented in class for further analysis and interpretation. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 5.
Special Session (6/2 – 6/6)
M-F                                          
9:00 a.m. – 5:30 p.m.
OH 330                                                        
Limit 16