MKTG 490       Marketing Strategy (3)

CRN 173
Special Session (6/3 – 6/7)
M-F                                     9 a.m. – 5 p.m.                     OH-330
Ellis, S.
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. There is discussion of the relationship of the marketing process to the business function as a whole, with an emphasis on the role of the product/brand manager within a company. Prerequisite: MKTG 300. Note: Course will be canceled if fewer than eight (8) paid students are enrolled as of Monday, May 6. Limit 35