Summer and Intersession Office

Drop Shadow

Marketing

MKTG 490           Marketing Strategy (3)

CRN 58
Special Session (6/2 – 6/6)
M-F                                              9 a.m. – 5 p.m.                               OH-330
Ellis, S.
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Prerequisite: MKTG 300. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 5. Limit 35