Summer and Intersession Office

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Marketing

MKTG 300           Fundamentals of Marketing (3)

CRN 55
3-week Pre Session (6/2 – 6/20)
M-F                                              9 – 11:40 a.m.                               OH-227
O’Neal, C.
The objective of this course is to introduce students to the important issues undertaken by marketers. Students will learn the language of marketing and the basic elements of a marketing analysis. Students will be able to identify, define, and examine the process of developing the components of the marketing mix, and explain how marketing managers use these components to gain competitive advantage within a socially responsible and ethical environment. Prerequisite: ECON 101. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 5. Limit 35

MKTG 305             Global Marketing (3)

CRN 56
3-week Post Session (8/4 – 8/22)
M-F                                              9 – 11:40 a.m.                               OH-227
Kniazeva, M.
The purpose of this course is to provide an up-to-date overview of global marketing. The principles of marketing will be augmented by additional exposure to the opportunities and problems facing marketing managers in the changing global marketplace. Special attention will be given to the management of cultural differences in product development, distribution systems, pricing, and marketing communication. Prerequisite: MKTG 300. (For International Business minors only, BUSN 361 may substitute MKTG 300 as the prerequisite for this course.) Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, July 7. Limit 35

MKTG 330           Professional Selling (3)

CRN 57
3-week Pre Session (6/2 – 6/20)
M-F                                              1 – 3:40 p.m.                                 OH-227
O’Neal, C.
Examines the role of professional selling in a firm’s promotion and marketing strategy, and presents the principles and methods of persuasive communication. Concepts from the behavioral sciences are explored to show their application in sales situations. Attention is focused on the development and demonstration of effective sales presentation techniques. Prerequisite: MKTG 300. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 5. Limit 35

MKTG 490           Marketing Strategy (3)

CRN 58
Special Session (6/2 – 6/6)
M-F                                              9 a.m. – 5 p.m.                               OH-330
Ellis, S.
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. Discussion of the relationship of the marketing process to the business function as a whole. Prerequisite: MKTG 300. Note: Course will be canceled if there are fewer than eight (8) paid students enrolled as of Monday, May 5. Limit 35