MKTG 300 Fundamentals of Marketing (3)
CRN 170
3-week Pre Session (6/3 – 6/21)
M-F 9 – 11:40 a.m. OH-227
McCoy, R.
The objective of this course is to introduce students to the important issues undertaken by marketers within a socially responsible and ethical framework. Students will learn the marketing vocabulary and basic elements of a marketing analysis. Upon completion of the course they will have developed the knowledge necessary to prepare a well-thought-out marketing plan. Prerequisite: ECON 101. Note: Course will be canceled if fewer than eight (8) paid students are enrolled as of Monday, May 6. Limit 35
MKTG 305 Global Marketing (3)
CRN 171
3-week Post Session (8/5 – 8/23)
M-F 9 – 11:40 a.m. OH-227
Kniazeva, M.
The purpose of this course is to provide an up-to-date overview of global marketing. The principles of marketing will be augmented by additional exposure to the opportunities and problems facing marketing managers in the changing global marketplace. Special attention will be given to the management of cultural differences in product development, distribution systems, pricing, and marketing communication. Prerequisite: MKTG 300. (For International Business minors only, BUSN 361 may substitute MKTG 300 as the prerequisite for this course.) Note: Course will be canceled if fewer than eight (8) paid students enrolled as of Monday, July 8. Limit 35
MKTG 490 Marketing Strategy (3)
CRN 173
Special Session (6/3 – 6/7)
M-F 9 a.m. – 5 p.m. OH-330
Ellis, S.
The capstone course for marketing majors. This course develops skills in analyzing practical marketing situations and the formulation and implementation of effective marketing strategies. There is discussion of the relationship of the marketing process to the business function as a whole, with an emphasis on the role of the product/brand manager within a company. Prerequisite: MKTG 300. Note: Course will be canceled if fewer than eight (8) paid students are enrolled as of Monday, May 6. Limit 35
