Restoring Respect

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Rank Order

As part of Restoring Respect’s efforts to promote civility, we established the Restoring Respect Campaign Civility Project.  Our three judge panel monitored and rated selected campaign ads for the San Diego Mayoral Race, the 52nd District Congressional Race and several state propositions. In all 24 ads were evaluated using the Shepard’s Rules of Civil Campaigning.

We’ve ranked ordered them and given our first biennial awards for The Hat’s off to the Most Civil Ad and the Shame On You Most Shameful ad of 2012. 

Hat’s Off Civility Award:  King Family Endorsement, Nathan Fletcher Campaign – 34.5/36 points = Grade of A.
Runner Up: Brian Bilbray Protects Jobs, Bilbray Campaign  30/36 points = Grade of A.
Disqualified:  Obama Democrat, DeMaio Campaign*

* The ad “Obama Democrat”  aired by the Carl DeMaio For Mayor campaign  actually got the highest point total (36/A) but was disqualified by our judges from consideration because of the,Machiavellian nature of the ad.  The purpose of the ad for the DeMaio campaign was to manipulate viewers into voting for Bob Filner over rival Nathan Fletcher, Bob Filner having been seen by the DeMaio campaign at the time as an easier opponent to beat.   As such,, while civil in tone the deceptive purpose of the ad disqualified it from consideration.

Shame, On You : Scott Peters Is Obscenely Rich,  Republican Congressional Campaign in Support of Brian Bilbray
Runner Up:   Bob Filner Is Unfit To Serve In Office , Carl DeMaio Campaign
Disqualified:  Carl DeMaio is Dangerous, Annonymous**

** While this ad actually received our lowest score (-36 points/F) the anonymous nature of the ad and its subsequent removal from the internet forces us to drop it from consideration.  But shame the ad did/does deserve.

IN SUMMARY:
We reviewed a total of 24 internet and television ads.  Of these 7 received a grade of A,  7 received a B, 7 received a C, 2 received a D and there was one F.  The median grade given was a “B.”  On the positive side, for as negative as ads can appear to be with their constant onslaught during the campaign, on the whole most of the ads we looked at qualified as mostly civil, which was an unexpected result.  However the limited number of ads reviewed for the limited number of campaigns and our focus mostly on television ads has produced only an analysis of a narrow slice of all advertising during the 2012 San Diego campaign season. It is our intent to expand this analysis to include more ads and campaigns during the 2014 midterm elections.  And look for our rankings during the upcoming slew of special elections to be held in  San Diego during the coming winter and spring.

Grades Assigned:    A=7,  B: 7
C: 7
D: 2
F: 1

AD

DATE

BY

SOURCE

Pts

GRADE

King Family Endorsement

5/31/12

Nathan Fletcher Campaign

http://www.youtube.com/watch?v=oRPodK74NAs&feature=youtu.be

34.5

A

Obama Democrat

6/5/12

Carl DeMaio Campaign

http://www.youtube.com/watch?v=MbMJv-V1cFw&feature=youtube_gdata_player

36

A

BILBRAY Protects Jobs

9/25/12

Bilbray Campaign

jwPolitical1.asf &
http://www.youtube.com/watch?v=RU6QejoJyQw

30

A

PETERS BIO AD

9/25/12

Peters Campaign

jwPolitical3.asf

28

A

Anti Prop 37

10/15/12

California Farm Bureau

 http://youtu.be/FW4lVR7Q  (@12:20)

26

A

Scott Peters Voted For Fraud

9/16/2012

National Republican Congressional Committee

http://www.youtube.com/watch?v=pl53THjuzaQ&feature=youtu.be

26

A

DeMaio Leading by Example

10/15/12

DeMaio Campagin

http://youtu.be/FW4lVR7Q   (@59:25)

26

A

Bilbray Not Working For You

9/16/2012

Democratic Congressional Campaign Committee

http://www.youtube.com/watch?v=pl53THjuzaQ&feature=youtu.be

24

B+

Pro Prop 30

10/15/12

California Teachers Assoc.

 http://youtu.be/FW4lVR7Q  (@23:35)

24

B+

Bilbray Not Working For Us 1

10/15/12

Democratic Congressional Campaign

 http://youtu.be/FW4lVR7Q
(@ 11:17)

22

B+

Bonnie Dumanis For Mayor

5/31/12

Bonnie Dumanis Campaign

http://www.youtube.com/watch?v=_2m_1P7t4Qc&feature=related

22

B

Pro Prop 33

10/15/12

DF Fire, American Legion, USAA

 http://youtu.be/FW4lVR7Q  (@12:49)

19

B

Not A Label

9/6/2012

Carl DeMaio Campaign

http://www.youtube.com/watch?v=DUjOQGw6bTM&list=UUpDWKmfgBPrllGR0-uUhhMA&index=1&feature=plcp

18

B

Bilbray Not Working For Us 2

10/15/12

Democratic Congressional Campaign

 http://youtu.be/FW4lVR7Q  (@ 58:55)

15

B

Carl DeMaio Doesn’t Get It

10/29/12 & 6/5/12

San Diego Police Officer’s Association

http://www.youtube.com/watch?v=oRPodK74NAs&feature=youtu.be

10

C+

NO ON 32

9/25/12

NO ON 32

jw Political7.asf

8

C+

Anti-Bilbray

10/15/12

Peters Campaign

 http://youtu.be/FW4lVR7Q  (@22:58)

7

C+

 

 

 

 

 

 

Filner: Prop B Flip Flop

9/16/2012

San Diegans For Pension Reform Independent Committee

http://www.youtube.com/watch?v=pl53THjuzaQ&feature=youtu.be

3

C

No Show Nathan

5/31/12

Carl DeMaio Campaign

http://www.youtube.com/watch?v=HYKHAFPXyq4

6

C

DeMaio Doesn’t Support Cops

10/29/12

Filner Campagin

http://www.bobfilnerformayor.com/

4

C

YES ON 32

9/25/12

YES ON 32

jw Political4.asf

-6

C-

Filner Unfit to Serve in Public Office

10/9/12

DeMaio Campagin

http://www.youtube.com/watch?v=5OD_v8mcNOI&feature=youtu.be

-19

D

Peters Obscenely Rich

10/15/12

GOP Congressional Committee

http://youtu.be/FW4lVR7Q   (@28:20)

-24

D

Carl DeMaio is Dangeous

5/31/12

Annonymous

: http://www.youtube.com/watch?v=mnfq8e7XmtA

-40

F