||USD website kickoff: The USD web team convened the core committee for the first time in the project and presented research and discovery findings from the summer. Surveys, interviews, and focus groups were conducted with targeted audiences, and the team met with the university's vice presidents to understand core university and divisional goals and initiatives moving forward. See the USD website kick-off presentation for more information.
||USD site structure and branding: The USD web team worked collaboratively with the University Communications branding team to refresh the university accent colors. Style tiles were created, utilizing these accent colors in addition to the core blues, to demonstrate updated and cohesive website elements. Also, the top two levels of the main USD website was demonstrated, in addition to the reasoning of this new direction, which was influenced by the university core initiatives and main website audiences. See the USD website branding presentation for more information.
||USD design reveal: The USD web team, along with our content strategist and Undergraduate Admissions, facilitated a usability study with the USD target audience (prospective students and families). Conducting the study allowed us to garner feedback and suggestions about the intended new website direction and make adjustments accordingly. A solidified USD home page design direction (both desktop and mobile versions) was unveiled to the committee. See the USD design reveal presentation for more information.