Summer 2013by Staff

Professor Leeva Chung



First Person, Singular

They are unique yet universal; seven members of the University of San Diego community were asked to tell the story of how, exactly, they got...


Ophelia Augustine ’13

The freshly minted graduate says her journey at the University of San Diego truly started when people reached out to help her and, in turn,...


Professor Alberto Pulido

Forming connections with cultures familiar and foreign equips the students of this Ethnic Studies professor with the wisdom and perspective to transform their lives by...


Sister Virginia Rodee ’57, ’74 (MA)

The University of San Diego’s assistant vice president for mission and ministry firmly believes that God wants people to be happy so that their talents...


James D. Power, IV ’85

For this independent marketing consultant and USD Trustee, the liberal arts education he received as a history major gave him the bedrock foundation that allowed...


Hannah Wolf ’13

Over time, the Changemaker Scholarship recipient and McNair Scholar has found that the most important thing in life is to be herself at the most...


Dylan Heyden ’13

For this Changemaker Scholarship winner, there’s an undeniable synergy between his life passions of surfing and service. And ultimately, the world will be all the...

What’s Your Story?

Share your life experiences, adventures and news by submitting a class note.

Contact Us

Marketing and University Publications
5998 Alcalá Park
San Diego, CA 92110

“Don’t even think about sitting at the same
desk two days in a row in my class. Settling
into routines is not part of the program.”

For Communication Studies Professor Leeva Chung, student engagement is all about inspiring young minds to make connections that spark learning into action.

“This might sound counterintuitive considering where my career path has taken me, but I really didn’t enter the communication profession to become a teacher. I grew up in the ’70s in San Francisco, and went to five different elementary schools. I really had to adjust to different types of teaching, whether it be 2nd, 3rd and 4th graders all being taught together in one classroom, being bussed into a predominately African-American school as an Asian-American or being taught in a non-traditional format where parents determined the curriculum.

It was challenging at times, but it also taught me how vitally important it is to connect with people. All kinds of people. People who may not look, act, or talk the same, but people who are in search of knowledge, of love, of connection.

I want to get my students thinking creatively and collaboratively, which is one of the reasons I have them work in concert with USD’s E-Waste Collection Center on marketing ideas. It’s a project with a lot of moving parts, but in a nutshell, my students create a marketing campaign for the center and then help implement the strategy over a semester. I want there to be a connection between what they learn, and how they apply it. I also want them to be creative and to take some risks. This project provides them that opportunity.

If you had to explain my style, it’s organized chaos. Literally. I’m organized in my intended outcomes and what I want my students to connect with, but the process by which they get there can be chaos. But then again, that’s life, right?”