Torero Club connects USD with a broader fan base
With Commencement 2014 just a few short months away, graduating seniors aren’t the only ones who are beginning to feel uneasy about saying their goodbyes to USD.
“Parents of our students really become attached to the university, and it can be tough for some of them when their students graduate,” says Renda Quinn, director of parent relations at USD.
“When students earn their diplomas, they become alumni, and it’s easy to stay connected to USD because of that. There’s plenty of parents who want to remain a part of the Torero family, but how do they do that?”
Enter the newly formed USD Torero Club, a concept that allows parents and friends of the university to join forces with alumni in nearly two-dozen existing chapters around the country meant to celebrate and support all things Torero.
In 2014, Torero Clubs will roll out in 23 cities and regions across the United States, including Boston, Chicago, Dallas, Denver, Honolulu, Kansas City, Las Vegas, Los Angeles, New York, Phoenix, Sacramento, Salt Lake City, San Francisco, Seattle and Washington, D.C.
Whether it’s enhancing professional networking opportunities, expanding the number of available student internships or building the volunteer base for local and national events, the Torero Club is all about galvanizing USD’s ever-growing fan base.
“First and foremost, we want to build a broader base of connection for people interested in supporting USD, its mission and its values,” says USD Alumni Association Director Charles Bass. “That can and should extend to people who may not have earned their diploma from the university, but believe in who we are and what we do.”
At its foundation, the Torero Club is a relationship-builder; both for the university and the thousands of supporters willing to offer their time, talent and treasure in the effort to promote the university’s present-day mission, and future aspirations.
Both Quinn and Bass are convinced that the Torero Club initiative, which was announced at Homecoming Weekend last
October, will go a long way in building USD’s support base regionally and globally.
“We’re all part of the Torero family, and the club is a great way of capitalizing on the University of San Diego’s thriving alumni network,” Bass says.
“It brings everyone together under the same roof to best utilize the resources we have available for the good of the university.”