Visual Style Guide

University Publications is in the process of updating USD's brand manual. If you have a specific branding question, please contact us at

The University of San Diego’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the master logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to USD’s style and visual identity.

Color Palette

There are four official colors in the university’s primary palette.


The University of San Diego’s official colors — blue and white — play an integral role in its identity. Hand picked by the university’s founders, the colors blue and white were chosen because of their connection to the Virgin Mary, a statue of whom sits atop the dome of The Immaculata, which also is adorned in blue. The blue dome, covered by 521,296 one-inch square tiles from Japan, is one of the first things people notice on the campus and one of the most recognized landmarks in the region.

Consistent use of the official colors distinguishes the University of San Diego from other institutions. These colors reinforce and strengthen the brand and create a unified look that crosses all disciplines. All university materials and messages, especially those directed to outside audiences, must adhere to the university’s color standards.

Typography / Fonts


Consistent use of typography, or fonts, across all campus communications unifies materials and adds another element that defines the University of San Diego’s look and voice.

The University of San Diego adopted two official fonts, Berkeley and Myriad:

  • Berkeley is a traditional font best suited for projects that are more formal, as well as for academic and educational projects.
  • Myriad is strong, yet neutral. This font is contemporary. It’s considered readable and friendly, and works well with the university’s established identity. If those fonts are not available, Garamond is an alternate font to Berkeley and Arial is an alternate font to Myriad. Arial should be used on the Web. Garamond is the font that must be used for all University of San Diego newsletters and is also preferred for general campus correspondence.

For more information on purchasing the Berkeley and Myriad fonts, contact University Publications.