University Marks and Logos

Master Logo

At the heart of the logo is a depiction of The Immaculata, a signature building on campus and arguably one of the most recognized features in the San Diego region. The Immaculata is a symbol of the Catholic foundation upon which the university was built. It's also the crown jewel of the Spanish Renaissance architecture for which the university is so well known. The logo also features the university’s full and official name, University of San Diego, which helps distinguish it from surrounding universities.

University Seal

The university seal is the official, legal mark of the university, and it is vital that the seal be used with the utmost respect. The seal is reserved for use on official presidential or Board of Trustees correspondence.

usd seal

University Word Mark

The graphic representation of the name University of San Diego is called the word mark. There are limited ways the word mark can be used. The word mark is reserved for use on narrow banners and pens or in other rare instances when the size of materials prevents the use of the official university master logo.

usd wordmark

University Monogram

The monogram is designed to be used primarily for on-campus applications, including university signage, university vehicles or employee uniforms and clothing. The monogram may be used on very specific pre-approved merchandise. It may also be used for major campus-wide initiatives that use the "USD" acronym. 

usd monogram

University Medallion

The medallion was created primarily for use on merchandise and promotional items, and is an alternative to the university seal for graphic design purposes. The medallion is appropriate for a wide range of merchandise and promotional items.

usd medallion

Primary Spirit Mark

The primary spirit mark can be used on a wide range of informal materials for student groups, intramural teams, alumni organizations, athletic events, merchandise, and Web applications to communicate and express school spirit. The spirit marks are not appropriate for use on academic materials.


Athletics Marks

All athletic marks are registered trademarks and are the official identities of the collegiate and club sports programs and are exclusive to those programs. Other units are prohibited from using any athletic marks in any way.

Primary Athletic Mark


When used by authorized units, the primary athletic word mark may be used in lieu of the official university master logo on products and merchandise, in printed materials and on collegiate and club sports program stationery and business cards.

Secondary Athletic Marks

Shown here are the only authorized configurations of the secondary athletic word marks. There are very limited and specific ways authorized units may use the secondary word marks.


University Recycling Mark

The University of San Diego is dedicated to the principles of sustainability. The university has its own recycling mark featuring the motto, “Be Blue. Go Green.” The Department of University Publications promotes the use of specific paper stocks that are recycled. When using recycled paper in the creation of printed pieces, it is appropriate to use the university’s recycling mark.

Custom Signatures

It was anticipated that faculty and staff would want a way to identify and brand their own units, so the Department of University Publications created custom signatures, which are modified versions of the master logo that feature a unit's name.

Custom signatures are created, by request, by our department for use by schools, programs, departments or offices at the university. To date, more than 200 university-sanctioned custom signatures have been created for academic, administrative and athletic units across campus.

Any request for a design that falls outside of this sanctioned structure is subject to a thorough review and, ultimately, will be presented for authorization by the vice president of University Relations before design begins.


Request a Mark, Logo or Custom Signature

To request a mark or logo, contact Marcy Alyn, Associate Director of Projects and Design.

Proper Use of All University Marks and Logos

For information regarding how to properly use each of the university’s marks and logos, please refer to the Graphic Standards chapter of the brand manual.