Visual Identity

The University of San Diego’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the master logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to USD’s style and visual identity.

University Marks and Logos

The University of San Diego’s official master logo and other marks are the foundation upon which USD will build a lasting and indelible visual identity.

Visual Style Guide

The key to enhancing the University of San Diego’s brand is a consistent and reliable approach to its visual identity, which builds and protects its image.

Writing Style Guide

The university adopted its guidelines from two primary reference works: The Associated Press Stylebook and Webster’s New Collegiate Dictionary. Every effort should be made to adopt these guidelines when developing copy for publications or simple correspondence.