The University of San Diego’s visual identity is maintained by using just the right words, photography, fonts,
The University of San Diego’s official master logo and other marks are the
The key to enhancing the University of San Diego’s brand is a consistent and reliable approach to its visual identity, which builds and protects its image.
The university adopted its guidelines from two primary reference works: The Associated Press Stylebook and Webster’s New Collegiate Dictionary. Every effort should be made to adopt these guidelines when developing copy for publications or simple correspondence.