The key to enhancing the University of San Diego’s brand is a consistent and reliable approach to its visual identity, which builds and protects its image.
The University of San Diego’s Official Visual Identity and Communications Style Manual contains chapters with step-by-step guidelines governing the proper use of the University of San Diego’s colors, logo and writing style when creating printed materials, Web sites, clothing and even PowerPoint® presentations. The guide explains the university’s Web standards, contains sample printed pieces, offers tips for planning a great event and includes an A-to-Z communications style guide to make sure written materials are consistent.
How to use the USD Brand Manual.
Learn how to refer to the university’s name in marketing materials.
Learn the standards for how to use the basic elements of our visual identity including logos, marks, and color palettes.
Learn the university's official fonts, how to incorporate the official master logo and tools for printed publications.
A reference for the majority of the university’s written and electronic communications.
Learn the standards for the university’s business system documents.
How to use the our visual identity when creating apparel, promotional items or other types of merchandise.
The university’s trademark standards ensure that the uses of the university’s trademarks are compliant with the university’s policies..
Learn the standards for all internal and external signage for the university.
USD web standards are used to create consistency among university web pages and tie the university’s website to its other marketing efforts.
The Office of University Events and Promotions is a service-oriented unit that coordinates events locally, regionally and nationally for the University of San Diego and its constituents.