School of Peace Studies

Phone: (619) 260-7919
Fax: (619) 849-8109

Location: KIPJ Room 113
Joan B. Kroc School of Peace Studies
5998 Alcala Park
San Diego, CA 92110

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About the Kroc School

Patricia Marquez

Associate Professor, School of Business Administration

  • Ph.D. University of California, Berkeley, Socio-Cultural Anthropology
  • M.A. University of California, Berkeley, Socio-Cultural Anthropology
  • B.A. Bowdoin College, Mathematics

Before coming to USD, Patricia Márquez was a professor at IESA in Caracas, Venezuela. She was the Cisneros Scholar at the David Rockefeller Center for Latin American Studies (DRCLAS) at Harvard University and visiting professor at Harvard Business School for the academic year 2005-2006. Patricia Marquez conducts field-based research in Latin America exploring how market mechanisms and entrepreneurship can generate greater inclusion and justice among people living in poverty. She teaches courses on Social Entrepreneurship and Innovation, Business and Society, Business Initiatives with the Base-of-the-Pyramid and Corporate Social Responsibility. She is widely recognized as an innovator expanding the boundaries of multidisciplinary thinking and action through field-based courses in various parts of the world such as Brazil, Uganda and Ghana.

Selected Current Research

Journal Articles

Reficco, E., Marquez, P. (2012). Inclusive Networks for Building BOP Markets. Business & Society, 51 (3), 512-554.

Spectic, W., Marquez, P., Kozak, R. (2012). Critical Areas and Entry Points for Sustainability-Related Strategies in the Sugarcane-Based Ethanol Industry of Brazil. Business Strategy and the Environment, 21 (6), 370-386.

Gelfand, M., Raver, J., Nishii, L., et al. (2011). Differences Between Tight and Loose Societies: A 33-Nation Study.Science, 332 (May 27): 1100-1005


Marquez, P. C., Rufin, C. (2011). Private Utilities and Poverty Alleviation: Market Initiatives at the Base of the Pyramid. Northhampton, MA: Edward Elgar.

Marquez, P. C., Reficco, E., Berger, G. (2010). Socially Inclusive Business: Engaging the Poor Through Market Initiatives in Iberoamerica. Cambridge, MA: David Rockefeller Center for Latin American Studies, Harvard University Press.

Marquez, P. C., Reficco, E., Berger, G. (2010). Negocios Inclusivos: Iniciativas de Mercado con los Pobres de Iberoamérica. Washington, DC: Interamerican Development Bank.

Book, Chapters

Schmutzler, J., Gutierrez, R., Reficco, E., Marquez, P. (2013). Evolution of an Alliance Portofolio to Develop an Inclusive Business. In Seitanidi, M. and Crane, A. (eds.), Social Partnerships and Responsible Business: A Research Handbook. Routledge.

Marquez, P., Reficco, E. (2013). Emprendimiento Social Corporativo y Valor Compartido. In Marquina, P. (ed.), Responsabilidad Social: Una Tarea Pendiente. Lima, Perú: Pearson.

Bruni, J., Gonzalez, R., Marquez, P. (2009). De la filantropía al cambio social o de cómo hacer empresas sostenibles en entornos adversos. In Penfold, M. and Vainrub, R. (eds.), Volar Alto: Cómo Enfrentan las Empresas Venezolanas la Adversidad? Caracas: Ediciones IESA.

Arenas, A., Bruni, J., Marquez, P., and Vernis, A. (2009). Strategy in Social Enterprises: A comparison of Business and Civil Society. In Robinson, J., Mair, J., and Hockerts, K. (eds.), International Perspectives in Social Entrepreneurship, 2nd volume. London: Palgrave MacMillian.

Contact Information

Patricia Marquez

Email |
Phone | (619) 260-7919
Office | KIPJ 118