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TitleVerizon Wireless CEO and His Wife’s Gift to Connect Graduates with Lifelong Learning Opportunities
ContactLiz Harman
Contact E-mailharman, at
Contact Phone(619) 260-4682

Learning doesn’t end when students graduate from the University of San Diego’s School of Business Administration.
A gift of $100,000 from Verizon Wireless President and CEO Lowell McAdam and his wife Susan will help keep graduates connected to the latest in cutting-edge business practices and research. Through the Lowell and Susan McAdam SBA Alumni Lifelong Learning program, alumni will have the opportunity to network and interact with distinguished USD faculty at events around the country.
“Lowell is a true leader in his industry and we’re excited he and Susan have chosen to make this generous gift to USD to provide high-quality business education opportunities to our alumni,” said David Pyke, dean of USD’s School of Business Administration. “This is just one more way a USD business degree will continue to pay dividends in the years following graduation.”
Last week, Verizon announced that Lowell McAdam will become president and chief operating officer of Verizon Communications Inc., effective Oct. 1.

While serving in the Navy, McAdam earned his MBA from USD in 1983 and said he continues to use the skills he learned. During a capstone course, a professor taught students to “hold up a problem like a diamond and look at it from different perspectives.  I use this technique at Verizon Wireless where we look at a lot of problems and turn them into opportunities. I picked up more tools getting my MBA at USD than I did anywhere else along the way.”
USD’s business faculty maintain close ties with the business community and are frequently recognized for their innovative contributions to industry as well as academia. USD’s evening MBA program is ranked 26th in the country  by Bloomberg BusinessWeek and its undergraduate program is ranked 28th.  BusinessWeek awarded the undergraduate program A+ for teaching quality.
Both Lowell and Susan are passionate about education and giving back to the community. “We know graduates will continue to benefit from these opportunities to learn from USD’s excellent professors about the challenges and opportunities in today’s business world,” the couple said.

USD’s business school is on the right track to become one of the top schools in the country, Lowell McAdam added. Along with core skills in areas like finance and marketing, he praises the school’s emphasis on leadership and ethics. “Leadership and employee relations – understanding how to lead, communicate and motivate is crucial.”
The School of Business Administration already has started hosting Lifelong Learning events around the country. This fall, two events are planned. Ryan Ratcliff, assistant professor of economics, will host an event in San Francisco on the outlook for the economy, looking at what it will take for the job and housing markets to fully recover. Another event in Seattle will explore “Facts, Myths and Legends: Investing, Surviving and Thriving in Wild Economic Times.”
About USD’s School of Business Administration
The University of San Diego School of Business Administration is committed to developing socially responsible leaders and improving global business practice through innovative, personalized education and applied research. For more information go to

About the University of San Diego
The University of San Diego is a Catholic institution of higher learning chartered in 1949; the school enrolls some 7,800 undergraduate and graduate students and is known for its commitment to teaching, the liberal arts, the formation of values and community service. The fall 2007 establishment of the Joan B. Kroc School of Peace Studies brings the University's total number of schools and colleges to six. Other academic divisions include the College of Arts and Sciences and the schools of Business Administration, Leadership and Education Sciences, Law and Nursing and Health Sciences.

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