USD Law Professor Marcel Saucet’s Street Marketing Wins 2015 USA Best Book Awards

2015 USA Best Book Award

Santa Barbara, Calif. (November 18, 2015) – USABookNews.com, the premier online magazine featuring mainstream and independent publishing houses, announced the winners and finalists of The 2015 USA Best Books Awards, including a win for University of San Diego (USD) School of Law Professor Marcel Saucet’s book Street Marketing™: The Future of Guerrilla Marketing and Buzz.

The USA Best Book Awards, now in their 12th year, recognize outstanding works in nearly 100 categories ranging from “Fiction: Western” to “Photography.” From more than 2,000 entries representing mainstream and independent publishers alike, winners and finalists were identified in each category, with Street Marketing™: The Future of Guerrilla Marketing and Buzz taking the top spot in the “Business: Marketing and Advertising” category.

“I pursued publishing Street Marketing™: The Future of Guerrilla Marketing and Buzz because of both a strong belief in the need for companies to update their tactics for today’s market and a conviction that we have effective and implementable methods to offer,” said Marcel Saucet, the book’s author. “The 2015 USA Best Book Award is an encouraging confirmation that we’re contributing innovative and valuable information to the field.”

Street Marketing™: The Future of Guerrilla Marketing and Buzz suggests novel, unconventional methods of marketing communication to help readers differentiate their offerings and brands and stand out amidst a sea of products and advertisements. Aimed at both companies and marketing students, the book includes a thorough analysis of the current crisis of conventional marketing in a brand society, an argument for the need for new approaches to the emerging market, and a discussion of the compelling advantages of Street Marketing™ with regard to cost, impact, and more.

Street Marketing™: The Future of Guerrilla Marketing and Buzz (hardcover, $37.00) is available on abc-clio.com and through Amazon.

Winners and finalists of the USA Book Awards traversed the publishing landscape: Simon & Schuster, Penguin, John Wiley & Sons, Houghton Mifflin Harcourt, Kensington Books, Harlequin, McGraw-Hill, Llewellyn, Yale University Press, Cornell University Press, University of Missouri Press, White House Historical Association, Wisconsin Historical Society Press, American Bar Association and hundreds of independent houses contributed to this year’s outstanding competition.

“Our success begins with the enthusiastic participation of authors and publishers and continues with our distinguished panel of industry judges who bring to the table their extensive editorial, PR, marketing, and design expertise,” said Jeffrey Keen, president and CEO of USA Book News.

USABookNews.com is an online publication providing coverage for books from mainstream and independent publishers to the world online community.

A complete list of the winners and finalists of The 2015 USA Best Book Awards are available online.

About Professor Saucet

Marcel Saucet is a visiting professor of law at the University of San Diego School of Law, where he teaches in the area of intellectual property, business and Illegality and Street Marketing™. His publications include Street Marketing™: The Future of Guerrilla Marketing and Buzz(ABC CLIO Edition, 2015).

About the University of San Diego School of Law

Celebrating 60 years of alumni success, the University of San Diego (USD) School of Law is recognized for the excellence of its faculty, depth of its curriculum, and strength of its clinical programs. Each year, USD educates approximately 900 Juris Doctor and graduate law students from throughout the United States and around the world. The law school is best known for its offerings in the areas of business and corporate law, constitutional law, intellectual property, international and comparative law, public interest and taxation.

USD School of Law is one of the 81 law schools elected to the Order of the Coif, a national honor society for law school graduates. The law school’s faculty is a strong group of outstanding scholars and teachers with national and international reputations and currently ranks 23rd worldwide in all-time faculty downloads on the Social Sciences Research Network (SSRN). The school is accredited by the American Bar Association and is a member of the Association of American Law Schools. Founded in 1954, the law school is part of the University of San Diego, a private, nonprofit, independent, Roman Catholic university chartered in 1949.

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