Genetic Testing Needs a Nudge
Huffington Post -- Dov Fox is a law professor at the University of San Diego, where he and his colleagues will this Spring convene leaders in law, ethics, industry, medicine and government to examine the implications of genetic testing for American health care.
Mail-away genetic testing promises to revolutionize the way that people learn about and manage their health. Already half a million Americans have sent their saliva to find out their risk of genetic disease -- no doctors needed.
Splashed across TV sets nationwide this past summer was 23andMe's invitation to discover "hundreds of things about your health," including that you "might have an increased risk of heart disease, arthritis, [or] gallstones."
Since the company's inception in 2007, the government had allowed it to market and sell its at-home genetic tests free of regulation. For $99 and the click of a mouse, 23andMe promised a "first step in prevention" to "mitigate[e] serious diseases." (Full Story)