Emcee of Social Good
Emma Leggat '08 MBA
As Director of Communications and Social Good at StubHub, Emma Leggat is living the dream. She’s orchestrating meaningful, socially conscious programs for a well-known brand. Showering underserved kids with access to the arts and music. And doing it all without missing a beat.
As Leggat reflects on where she is now, she owes much of her success to USD for inspiring her to use business as an instrument for good.
“At USD, corporate social responsibility wasn’t just a handful of electives,” she recalls. “It was part of the school’s ethos and tightly woven throughout the curriculum.
“Professors Dimon and Marquez were influential in expanding my viewpoint on the role of business in society to be more holistic,” says Leggat. “I learned how brands were using business not just as a profit-seeking tool, but as a way to create a positive impact on humanity.”
Making CSR a starring role.
Armed with her MBA, Leggat quickly put her CSR skills to work at StubHub.
“As an organization, I saw that we needed to think beyond philanthropy,” says Leggat. “We had much more opportunity as a business if we started thinking of nonprofits as a potential audience we could serve.”
“We had much more opportunity as a business if we started thinking of nonprofits as a potential audience we could serve.”
With so many causes and nonprofits to choose from, Leggat ultimately chose an area where she felt her organization was best poised to impact. “StubHub is all about granting access,” she says. “But what about individuals who don’t have access as easily as everyone else?”
The birth of the (social good) blues.
“Underserved youth don’t have the same access to events like their more affluent counterparts,” says Leggat. “More and more research showed that arts education is so powerful and important for youth development. But all these programs have been on the chopping block.”
And like that, the Rising Stars program was born. A portion of the company’s sales would help the Roots of Music, a grassroots nonprofit, offer music lessons to children from the lowest income areas of New Orleans. A surprising benefactor? Leggat herself.