It was anticipated that faculty and staff would want a way to identify and brand their own units, so the Department of Marketing and Strategic Partnerships created custom signatures, which are modified versions of the master logo that feature a unit's name.

Custom signatures are created, by request, by the marketing department for use by schools, programs, departments or offices at the university. Virtually any unit that's part of the university's formal organizational structure can have a custom signature. To date, more than 200 university-sanctioned custom signatures have been created for academic, administrative and athletic units across campus.

Any request for a design that falls outside of this sanctioned structure is subject to a thorough review and, ultimately, will be presented for authorization by the vice president of University Relations before design begins.