USD BRAND

Brand Promise

The University of San Diego is a leading Catholic institution for socially conscious students who strive to serve as ethical leaders and to connect their values to success.

Brand Attributes

These attributes are what the university is, what it believes in and what make it stand out:

  • Rich Catholic tradition
  • Small class sizes taught not by teaching assistants but by professors, most of whom have earned the highest degrees in their fields
  • A global perspective that teaches students how to work toward peace and justice
  • A curricula that combines learning with compassionate community service
  • A peaceful setting defined by Spanish Renaissance architecture
  • Classes infused with a focus on ethics and values
  • Rigorous academics that require hands-on research by graduate and undergraduate students


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