USD BRAND

How to Use the Manual

The key to enhancing the University of San Diego’s brand is a consistent and reliable approach to its visual identity, which builds and protects its image.

The University of San Diego’s Official Visual Identity and Communications Style Manual contains chapters with step-by-step guidelines governing the proper use of the University of San Diego’s colors, logo and writing style when creating printed materials, Web sites, clothing and even PowerPoint® presentations. The guide explains the university’s Web standards, contains sample printed pieces, offers tips for planning a great event and includes an A-to-Z communications style guide to make sure written materials are consistent.

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