Advancement Marketing

The AMSP team manages and supports a broad array of advancement initiatives.

marketing strategy typography

The AMSP team provides various services that support the university's fundraising endeavors and is specifically responsible for coordinating the marketing effort for all advancement-focused and resource development programs. AMSP oversees the creation of customized proposals, stewardship reports, case statements, campaign brochures, corporate sponsorship plans, presentation materials and web-based giving content. Lastly, AMSP supports media outreach by identifying partnership and advertising opportunities that position the university in a positive way and result in increased engagement, participation and support for the university’s advancement efforts.