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Mintel Reports

Access: USD Only

Description: Mintel offers a series of research reports covering the US and European marketplace. Each market research report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

Dates Covered: Variable

URL: http://0-academic.mintel.com.sally.sandiego.edu/

Related Resources: Business Subject Guide

Format: Full text

Last Updated: 2010-07-21